GTM Lead - Stablecoin

Payoneer’s mission is to empower businesses to grow globally by connecting them to the world’s economy. We support millions of SMBs across 190+ countries with payments, working capital, and financial infrastructure.

We are now building a stablecoin-powered money movement platform — a new global settlement capability designed to make cross-border payments faster, cheaper, and more accessible for SMBs worldwide.

This initiative runs as a lean, venture-style team inside Payoneer. We have startup speed. We have global scale.

The Role

We are looking for a GTM Lead who can drive our early go-to-market, get inside the heads of our customers, craft the messaging that makes them act, and drive real transaction volume. You will be the growth engine of a small, fast-moving venture team — equal parts hacker, storyteller, and commercial operator.

You've launched new products/verticals from concept to commercial traction in fintech or payments. We're building stablecoin-powered money movement, early, undefined, high-impact. Own discovery, positioning, and the first repeatable GTM motion.

Key responsibilities include:

• Drive early customer adoption and payment volume, sourcing and activating SMB customers across priority corridors and segments.
• Turn interest into real transaction flow, working directly with customers to move from exploration to live usage.
• Build the first repeatable GTM motion, developing scalable acquisition and activation strategies from scratch.
• Run rapid growth experiments across messaging, pricing, onboarding flows, and outbound channels to unlock volume growth.
• Develop sharp product positioning, translating complex stablecoin infrastructure into simple, compelling value propositions for SMBs.
• Conduct deep customer discovery, identifying real pain points, workflows, and willingness to pay.
• Use customer insight and activation data to shape product direction, feeding signal directly into roadmap priorities.
• Act as the voice of the customer within the venture team and broader organization.
• Operate cross-functionally with product, partnerships, marketing, and compliance to execute GTM initiatives.
• Maintain a fast operating rhythm, shipping experiments weekly and iterating quickly based on results.

Who You Are

• A self-starter who creates momentum without being asked
• Energized by zero-to-one building and find ambiguity motivating
• Commercially sharp and obsessed with outcomes over activity
• A strong communicator who can write copy that converts and present strategy to a CFO in the same day
• Biased toward action
• Comfortable challenging assumptions, including internally, when the data points elsewhere

What You Bring

• 7–10+ years of experience in growth, GTM, sales, partnerships, or early-stage commercial roles
• At least one zero-to-one experience, having taken a product from concept to PMF, ideally in a startup environment
• Strong growth toolkit: outbound, lifecycle, channel experimentation, activation, and PMM fundamentals
• Proven ability to develop, test, and iterate on positioning and messaging
• Background in fintech or payments ecosystems and proven ability to sell to SMBs
• Strong instinct around pricing, packaging, and activation
• Experience working across regions or global teams.
• Nice to have:
• Exposure to stablecoin infrastructure propositions
• Experience in cross-border or SMB financial workflows
• Background in startup or internal incubations

Why Join Us

• Shape a new global capability at an early stage
• Direct ownership of traction and PMF
• High visibility and influence on product and commercial strategy
• Startup speed with Payoneer’s global footprint
• Opportunity to build something that could scale across 190+ markets