Financial Planning & Analysis Manager - Go To Market

About the Role:

PubMatic is a fast-growing advertising technology company powering programmatic buying, audience activation, and measurement across CTV, display, video, and retail media. We are seeking an experienced GTM Finance Manager to join our growing finance team in Redwood City, CA.

Reporting to the Associate Director of GTM Finance, this key contributor will build annual budgets, manage monthly rolling forecasts, and provide decision support through financial analyses to optimize our strategic investments. The Manager is responsible for aggregating data and turning it into information to support critical decision-making processes.  

As Finance Manager, Go-to-Market (GTM), you will be the dedicated finance partner to our Sales, Customer Success, and Marketing organizations. You will own the financial planning, performance analysis, and commercial decision support that drive revenue growth from our buy-side (DSP, agency, advertiser) and sell-side (SSP, publisher, curation) businesses, as well as data and managed-service product lines. 

The successful candidate will be comfortable working with large data sets, data flows, cohort analysis, net revenue retention and regression analyses, as well as other financial modeling techniques. They will quickly familiarize themselves with PubMatic’s business, associated metrics, and support business decisions with a track record of sound business judgment.  

What You'll Do:

GTM Planning & Forecasting 

• Help drive and update the Monthly and Quarterly Revenue Forecast and Annual Strategic Plan processes 

• Identify and highlight business risks and opportunities - specific to revenue 

• Improve sales and business processes through the development and implementation of key metrics, dashboards, and automated tools 

• Build detailed financial models that track and analyze functional costs and their impact on the company’s overall performance 

• Work across Finance and Business teams to support the Long-Term Strategic Planning and Budget processes 

• Build positive and deep business partner relationships across the organization 

• Own the annual plan, quarterly reforecasts, and weekly pipeline-to-revenue bridges for Sales, CS, and Marketing. 

Performance Analysis & Reporting 

• Analyze advertiser and publisher cohort behavior, spend concentration, and supply-path economics. 

• Build self-service dashboards in partnership with Data/BI on top of Salesforce, the ad server/DSP logs, and the data warehouse. 

Buy-Side & Sell-Side Economics 

• Partner with buy-side leadership on advertiser and agency economics: working media vs. fees, DSP take-rate, agency rebates, MSA tiers, minimum spend commitments, and managed-service margin. 
• Partner with sell-side leadership on publisher economics: SSP take-rate, revenue share, supply-path optimization (SPO) impact, curation/marketplace deal economics, and ad-quality/MFA risk on yield. 

Process, Controls & Systems 

• Improve the GTM data stack: Salesforce, BI tools: Looker/Tableau, AI tools: Claude, ChatGPT Adaptive, Anaplan etc. 

Sales Ops Support & Pipeline Management

Who You Are:

Required 

• 5–8 years of progressive FP&A, investment banking, consulting, or corporate finance experience, including 2+ years supporting a GTM organization, preferably in Digital Advertising, eCommerce or Enterprise SaaS sectors 

• Strong financial and operational planning skills 

• Proven experience and knowledge of accounting concepts and financial statement construction 

• Hands-on, creative approach to financial modeling and building business decision support tools 

• Experience with large data set manipulation 

• Ability to multi-task effectively while working with cross functional stakeholders  

• Ability to work independently and keep pace with deadlines 

• Positive attitude and interest in learning new things 

• Strong interpersonal and communication skills 

• Proven ability to influence senior commercial leaders and translate financial analysis into clear recommendations. 

• Bachelor's degree in Finance, Economics, Accounting, Business, or a related quantitative field. 

Preferred 

• Experience with Salesforce, NetSuite, and an EPM tool (Anaplan, Pigment, Adaptive, or Vena). 

Additional Information

Return to Office: PubMatic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About PubMatic

PubMatic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

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