Account Manager - Performance Marketing - Search Ads

What will you be doing? 

Microsoft Advertising and InMobi have entered a partnership. As per which, InMobi will be the exclusive partner for Microsoft’s Advertising solutions in various regions. Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search, display, native & CTV on the Microsoft Ads platform. InMobi will be responsible for complete management / transaction across Microsoft Ads.  

We are seeking an Account Manager with search advertising experience, attention to detail, customer obsession and passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving corporate customers and/or agencies, by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible to manage an assigned set of clients focused on attaining revenue targets, feature adoption and client driven goals  

Role requirement & expectation:  

• Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Always Demonstrate Microsoft Advertising’s culture of inclusiveness and diversity. Contribute to the success of others by promoting mutual learning  

• Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to quality and actionable Customer Plan.  

• Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align to ROI goals of client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights enabled clients.  

• Fluent advocate of the Microsoft Advertising Story: Educate clients on how the MS Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the Microsoft Ads platform and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Microsoft Advertising story. Develop and demonstrate an intermediate level knowledge of emerging products/features.  

• Collaborative and high-performing account team: Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with account team to submit actionable feedback on product, tool and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).  

• Continuous business learning and professional growth: Continuously, strengthen your Microsoft Advertising and Search Industry expertise, take personal accountability for your career and personal development; create, update and regularly check in on your career development plan. Complete required and recommended trainings and apply what you learn to further your growth in role and career progression.  

What is expected out of you?  

• Minimum 4 years Search Engine Marketing or Online Media and Service experience required  

• Strong knowledge of Digital advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc.  

• Strong troubleshooting and problem-solving tools with a 'can do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process.  

• Demonstrated ability to consistently meet or exceed revenue goals or targets  

• Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions  

• Effectively navigate through ambiguity and complexities related to client management  

• Talented in storytelling and delivering engaging presentations  

• Solid knowledge of the search industry, trends, and customers needs  

• Passion for technology as an enabler for customer and company growth  

• Bachelor’s degree required. MBA preferable  

• Critical thinker who is organized and can make decision based on clear priorities  

• Collaborative teammate who can build successful team relationships with partners; and can prioritize multiple tasks  

• Flexible and able to quickly adapt to changing business needs and processes  

• Excellent written and verbal communication skills  

• Willingness to travel

Preferred  

• Microsoft Ads Certification  

• Experienced using Excel to analyse information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis