Sr. Product Marketing Manager, GenAI & Personalization, North America Stores Marketing Tech & AI Marketing

North America Stores Marketing helps customers discover and engage with new, popular and relevant products across categories. We do this by combining technology, science, innovation, merchandising and Basic qualifications: - 6+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience communicating results to senior leadership - Experience working with AI/ML or GenAI products, features, or teams in a marketing, product marketing, or product capacity - Experience designing or supporting experimentation frameworks (e.g., A/B testing, holdout groups) and interpreting results in partnership with data science or ML teams - Experience translating business or marketing requirements into technical specifications for engineering or science teams - Experience owning or contributing to product roadmap strategy that shipped customer-facing features Preferred: - Experience using any of SQL or other analytical tools for conducting data analysis - Experience with customer segmentation, profiling, and targeting - Experience in a tech-embedded marketing role at a large-scale technology company - Experience building a marketing function, program, or team from scratch (0-to-1 builder mentality) - Familiarity with recommendation systems, personalization models, or GenAI-powered customer experiences Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually