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Senior Marketing Manager, Field Marketing-APJ

Amazon Web Services

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2,881 open marketing roles across 527 companies are on ApplySarthi right now, most of them in Bengaluru (83), Delhi NCR (23), Hyderabad (20).

What marketing roles keep asking for: B2B (27%), CRM (17%), SaaS (16%), Salesforce (14%) — counted across their open postings here.

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Preparing for this interview

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Questions you are likely to be asked

  1. Why do you want to join Amazon Web Services?
  2. What is your experience with B2B? Tell me one thing you learned the hard way.
  3. How do you decide which channel to spend budget on?
  4. Tell me about a campaign that did not work. What did you learn?
  5. How do you measure whether your content is working?

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Amazon Web Services is seeking a results-driven Senior Account-Based Marketing (ABM) Manager for India FSI & Conglomerates to design and execute high-impact ABM programs for Financial Services (Banking, Basic qualifications: - Experience in a business-to-business (B2B) environment, high-tech products/services - Experience in building, executing and scaling cross functional marketing programs - Experience developing and executing campaigns across a multitude of timezones and languages - Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred) - Experience experience using data and metrics to measure impact and determine improvements - Experience presenting metrics and progress to goal to senior leadership - 10+ years of experience in acquisition marketing or channel marketing programs - FSI domain knowledge preferred — understanding of regulatory environment (RBI, SEBI, IRDAI), banking/insurance buying cycles Preferred: - MBA - Experience in B2B marketing tools such as Marketo - Experience in technology/cloud/SaaS marketing specifically for financial services or large enterprise/conglomerate accounts - Deep understanding of India's FSI ecosystem — banking (private, PSU, SFB), insurance (life, general, health), capital markets, NBFCs, fintechs, and payment platforms - Understanding of India conglomerate structures (e.g., Tata, Reliance, Adani, Mahindra, Aditya Birla, Godrej) — group-level technology decision-making, BU-level autonomy, and multi-entity procurement dynamics - Experience designing and executing joint marketing plans with SI partners focused on FSI (e.g., TCS BaNCS, Infosys Finacle, Wipro, Accenture) - Experience driving alignment with large cross-functional teams and agency partners - Prior experience working with or marketing to Indian banks, insurance companies, or large conglomerate groups Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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Listed on amazon · posted 2026-07-07. ApplySarthi collects openings and links to application pages; the role is advertised by Amazon Web Services, not by us.