Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform Basic qualifications: - 5+ years of professional non-internship marketing experience - 5+ years of product or program management, product marketing, business development or technology experience - Experience communicating technical concepts and processes using clear, simple language and visuals - Experience driving demand and managing a customer funnel across multiple channels - Experience in building and driving adoption of new tools - Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences - Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor Preferred: - Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling) - Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams - Experience with multi-tenant platform economics and self-serve go-to-market models - Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment) - Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks - MBA or equivalent experience in product marketing strategy Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.