SIBG Industrial Trade Marketing Manager

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: The Industrial Trade Marketing Supervisor is responsible for leading a team of Industrial Trade Marketers to drive market development, channel engagement, customer acquisition, demand generation, and revenue growth for the SIBG product portfolio. The role focuses on bridging sales, channel partners, and marketing initiatives to strengthen market presence, improve customer engagement, and accelerate business performance across assigned territories. Team Leadership & People Management Lead, coach, and develop a team of Industrial Trade Marketers to achieve business objectives and market growth targets. Establish clear performance goals, KPIs, and development plans for team members. Conduct regular field coaching, performance reviews, and capability-building sessions. Foster a high-performance, customer-centric, and collaborative culture. Ensure effective territory coverage and resource allocation. Trade Marketing Strategy & Execution Develop and execute industrial trade marketing plans aligned with SIBG growth objectives & Trade driven KPIs Drive market penetration initiatives across key industrial segments and customer groups. Implement product launch programs, promotional campaigns, and market activation activities. Collaborate with sales leadership to identify market opportunities and address competitive challenges. Ensure consistent execution of trade marketing standards and brand guidelines across all territories. Channel & Customer Development Strengthen relationships with distributors, dealers, industrial partners, and key accounts. Design and execute channel engagement programs that improve partner productivity and loyalty. Support strategic customer acquisition and retention initiatives. Identify opportunities to increase wallet share and cross-sell SIBG products. Business Planning & Analytics Monitor market trends, customer needs, and competitor activities to identify growth opportunities. Analyze sales performance, campaign effectiveness, and ROI of marketing initiatives. Prepare regular business reviews, market intelligence reports, and performance dashboards. Recommend corrective actions and business improvement plans based on market insights. Cross-Functional Collaboration Work closely with Sales, Product Management, Training, Supply Chain, and Marketing teams to execute business plans. Facilitate communication between field teams and corporate stakeholders. Ensure alignment between product positioning, customer needs, and field execution. Operational Excellence Manage trade marketing budgets and ensure optimum utilization of resources. Ensure compliance with company policies, processes, and governance requirements. Drive continuous improvement in execution excellence, reporting accuracy, and market coverage. Trade Key Performance Indicators (KPIs) Revenue and growth achievement for SIBG product portfolio. Market share growth through Trade Coverage expansion & Shelf share gain in trade outlets Team productivity and performance attainment. Channel engagement and partner activation metrics. Trade marketing campaign ROI. Product launch effectiveness and market penetration. Quality and timeliness of reporting and market intelligence. Qualifications & Experience Bachelor's degree in Business, Marketing, Engineering, or related field. MBA or post-graduate qualification preferred. 10+ years of experience in trade marketing, channel management, or business development. Minimum 5+ years of experience managing teams in the trade marketing domain. Strong understanding of industrial products, channel ecosystems, and trade/retail engagement. Experience in executing trade marketing programs and driving commercial results. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. 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