Senior Product Marketing Manager (Appliances) - Plano, TX (Onsite)

Position Summary This role is not eligible for immigration sponsorship. Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us. Role and Responsibilities Position Summary The Senior Product Marketing Manager will lead strategic marketing initiatives for the DA organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth and achieve business objectives. Roles & Responsibility Develop and execute comprehensive go-to-market strategies for product launches and lifecycle management within the assigned categories. Conduct in-depth competitive analysis to identify market trends, pricing strategies, and product positioning. Collaborate with cross-functional teams to create marketing materials, sales support tools, and training resources. Manage forecasting and inventory planning to optimize product availability and sales performance. Build and maintain strong relationships with key national and regional accounts to drive customer engagement and satisfaction. Skills and Qualifications Minimum Qualifications Bachelor's Degree in Marketing, Business Administration, or a related field. 8+ years of experience in product marketing or a related role. Strong analytical skills with experience in market research and competitive analysis. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint). Excellent communication and presentation skills. Preferred Qualifications MBA or advanced degree in Marketing or Business. Experience working with online and big-box retailers. Knowledge of digital marketing tools and platforms. #LI-MR1 Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/ Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/ Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance. To ensure a fair and transparent recruitment process, please do not use GenAI tools during your interview unless explicitly permitted; failure to adhere to these guidelines may result in disqualification from the recruitment process. * Please visit Samsung membership to see Privacy Policy, which defaults according to your location. You can change Country/Language at the bottom of the page. If you are European Economic Resident, please click here . At Samsung, we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners, and communities. * Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law. Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.