Senior Marketing Manager, Media (Medical Affairs)

Career Category Marketing Job Description What you will do In this role, you will serve as the day-to-day strategic media lead supporting Amgen’s U.S. Medical Affairs organization, helping establish and operationalize a consistent approach to paid media across Medical initiatives. Working closely with Medical Affairs stakeholders, GCCI Media leadership, agency partners, analytics teams, and cross-functional partners, you will translate Medical and scientific priorities into clear media planning direction and ensure agency recommendations effectively address the objectives, audiences, and needs defined in the Media Brief. You will bring strong pharmaceutical media expertise, with particular emphasis on HCP audiences and digital media, to help Medical teams understand where and how paid media can effectively support scientific communication and educational objectives. You will provide strategic guidance throughout the planning process, challenge and refine agency recommendations, and ensure media strategies, investments, activation plans, and measurement approaches remain aligned to Medical goals and applicable governance requirements. As the Medical media capability continues to evolve, you will also help shape scalable ways of working, strengthen agency and stakeholder partnerships, identify opportunities for innovation, and build confidence in how paid media can support Medical Affairs objectives. Responsibilities include: Serve as the day-to-day strategic GCCI Media partner for U.S. Medical Affairs initiatives, providing media guidance from briefing through activation, measurement, and optimization. Translate Medical and scientific priorities, audience needs, milestones, content plans, and investment guidance into clear media planning direction for agency partners. Guide and challenge agency strategy and recommendations to ensure audiences, channels, partners, investments, activation plans, and measurement approaches align to the Media Brief and Medical objectives. Evaluate agency recommendations for strategic fit, executional feasibility, risks, gaps, and opportunities before plans are advanced for Medical decision-making. Advise Medical stakeholders on where and how paid media can support scientific and educational objectives, including relevant opportunities, limitations, and investment considerations. Provide strategic guidance across HCP media channels, partners, platforms, audience approaches, and emerging capabilities. Oversee development and execution of integrated HCP media strategies across relevant digital channels, including endemic, programmatic, search, social, point of care, video/audio, congress, and custom partnerships. Ensure approved strategies are translated accurately into tactical plans, activation, optimization, and measurement. Manage day-to-day agency partnership, deliverables, timelines, dependencies, and escalations across Medical media initiatives. Advise campaign performance, measurement, reporting, and optimization in partnership with agency and analytics teams, translating results into actionable recommendations and learnings. Ensure Medical media activity follows established operating processes and governance requirements, including briefing, campaign setup, naming, data use, measurement, and reporting. Partner across Medical Affairs, Legal, Compliance, Privacy, Procurement, Analytics, Technology, and other functions to address initiative-specific requirements and dependencies. Coordinate appropriately across Medical and Commercial media activity to identify potential duplication, audience saturation, inventory conflicts, or other executional considerations while maintaining distinct functional decision-making. Help establish and continuously improve the Medical media operating model, processes, tools, and standards as the capability matures. Identify opportunities for innovation and Test & Learn activity across partners, platforms, audience approaches, content formats, and measurement capabilities. Maintain strong knowledge of the pharmaceutical HCP media ecosystem, emerging capabilities, partner offerings, and industry best practices. Build trusted relationships across Medical Affairs, GCCI Media, agency teams, and external partners and serve as a credible media advisor to stakeholders with varying levels of media expertise. Travel: Up to 20% domestic travel annually to support agency, partner, and internal business meetings. Basic Qualifications Doctorate degree and 2 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Master's degree and 4 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Bachelor's degree and 6 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Associate's degree and 10 years of marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization; OR Preferred Qualifications: 4+ years of experience in paid media, marketing, or advertising with experience across media planning, activation, execution, optimization, and performance measurement. Strong pharmaceutical or healthcare media experience, with particular expertise in HCP media strategy, audience planning, and activation. Demonstrated ability to translate business, scientific, or communication objectives into media strategy and evaluate agency recommendations against clearly defined goals. Experience serving as a strategic media partner to internal stakeholders, with the judgment and confidence to guide agency direction, challenge recommendations, and identify alternative approaches when needed. Experience supporting integrated HCP media campaigns across digital channels such as programmatic, endemic platforms, search, social, point of care, video/audio, custom partnerships, and other healthcare media environments. Strong understanding of HCP audience targeting and segmentation, media planning, customer journeys, campaign activation, and optimization. Working knowledge of the pharmaceutical media ecosystem, including relevant HCP publishers, platforms, data partners, measurement approaches, and agency operating models. Strong understanding of media measurement, reporting, and performance analytics, with the ability to translate data into actionable recommendations and clear stakeholder narratives. Experience partnering with media agencies and external vendors to lead campaign planning, activation, optimization, and reporting. Experience operating within regulated environments and partnering effectively with Medical, Legal, Compliance, Privacy, Analytics, Technology, Procurement, and other cross-functional stakeholders. Strong project and stakeholder management skills, with the ability to independently manage multiple initiatives, timelines, partners, and dependencies simultaneously. Strong communication and presentation skills, with the ability to simplify complex media concepts and clearly convey recommendations to stakeholders with varying levels of media expertise. Ability to operate effectively in an evolving environment, establish new processes and ways of working, and identify opportunities to improve operational efficiency and stakeholder experience. Demonstrated strategic curiosity and willingness to learn emerging media platforms, technologies, healthcare partner capabilities, and industry best practices. Strong attention to detail, sound judgment, and ability to balance strategic thinking with hands-on execution. Experience working within a media agency, pharmaceutical company, healthcare organization, or related industry strongly preferred. Prior experience supporting Medical Affairs, scientific communications, non-promotional media, or medical education preferred but not required. What you can expect from us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Apply now and make a lasting impact with the Amgen team. careers.amgen.com In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information. Application deadline Amgen's application deadline for this position is 12/02; we will continue accepting applications until we receive a sufficient number or select a candidate for the position. Sponsorship Sponsorship for this role is not guaranteed. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. Amgen is an Equal Opportunity employer. We make all employment decisions without regard to race, color, religion, sex or any other characteristic protected by applicable law. We provide reasonable accommodations to applicants and employees with disabilities, consistent with legal requirements. Please contact us to request accommodation. . Salary Range 143,589.65USD -194,268.35 USD