Retail Execution Manager, Best Buy

Retail Execution Manager, Best Buy Description - About the role HP is looking for a Retail Execution Manager to lead account marketing planning and execution for Best Buy within North America Consumer Marketing. This role connects category strategy, retailer priorities, and shopper insights to deliver programs that strengthen HP’s presence and drive growth across PCs, Gaming, Print, and Supplies. As the marketing execution lead for Best Buy, you will partner with Sales leadership to shape priorities, guide investment decisions, and translate business objectives into measurable outcomes. You will operate with substantial autonomy, bringing clear recommendations, aligning stakeholders, and maintaining accountability from planning through performance evaluation. Success requires an understanding of Best Buy’s retail model and the connections between digital discovery, in-store experiences, associate recommendations, and purchase decisions. You will also lead the adoption of AI and new ways of working to improve marketing effectiveness and execution efficiency. Key responsibilities Own integrated account marketing plans: Lead annual and quarterly planning for Best Buy, connecting category objectives, retailer priorities, shopper needs, and growth opportunities across digital and physical retail. Shape decisions with Sales: Serve as a trusted marketing partner to account leadership, contributing to business planning, assortment discussions, product launches, and promotional strategy. Guide marketing investment: Develop investment recommendations, prioritize opportunities, and make tradeoffs across categories and programs based on expected business impact. Lead end-to-end delivery: Translate plans into clear briefs, align resources, and hold internal teams and agencies accountable for quality, timing, budget, and results. Connect digital and in-store experiences: Align product content, digital merchandising, retail media, promotional messaging, and in-store touchpoints to create a consistent shopper journey that supports discovery and conversion. Strengthen associate engagement: Partner with Sales and field teams to translate product priorities into clear selling stories, training content, and engagement programs that build associate confidence in recommending HP. Lead launch and seasonal execution: Coordinate readiness for new products and key selling periods, aligning marketing activity with assortment, inventory availability, merchandising, and field execution. Drive performance improvements: Combine sales results, shopper insights, competitive activity, and program data to diagnose gaps, identify opportunities, and adjust plans. Lead account marketing reviews: Present results, investment recommendations, risks, and growth opportunities to Sales and marketing leadership, with clear decisions and follow-through. Lead AI-driven innovation: Identify, pilot, and scale applications of AI that improve retail marketing effectiveness, from shopper and competitive insights to content development, associate enablement, and performance optimization. Partner with relevant teams to evaluate impact and embed successful approaches into account plans. Transform execution efficiency: Redesign workflows using AI and automation to reduce manual reporting, streamline content reviews, and accelerate delivery. Establish measurable improvements in speed, quality, and productivity, creating more capacity for strategic account work. Own financial oversight: Manage account marketing budgets, forecasts, and reconciliation, ensuring spending supports agreed priorities and financial requirements. Build capability across the team: Coach colleagues, share account learnings, and establish practices that improve retail execution across the broader organization. Experience and qualifications Bachelor’s degree or equivalent practical experience. Typically 7+ years of progressive experience in retail marketing, account marketing, shopper marketing, e-commerce, or a related field. Demonstrated ownership of complex marketing plans and programs for major retail accounts, ideally including Best Buy or another consumer electronics retailer. Strong commercial understanding of retailer business models, account economics, omnichannel merchandising, retail media, and shopper conversion. Experience connecting digital marketing, in-store experiences, and associate engagement to support business objectives. Proven ability to influence account and marketing leadership, resolve competing priorities, and translate business needs into actionable plans. Experience managing budgets, evaluating effectiveness, and recommending investment allocation. Demonstrated ability to translate emerging technologies, including AI, into practical business improvements, with experience testing new approaches, measuring results, and driving adoption across teams. Strong analytical judgment, including the ability to make decisions with incomplete information and adapt as conditions change. Demonstrated ability to lead cross-functional teams and agencies without direct reporting authority. Clear, persuasive communication and presentation skills. Ability to operate independently, anticipate challenges, and take accountability for outcomes. What will make you successful You bring a clear point of view on where marketing can create value and the judgment to focus resources accordingly. You earn trust by understanding the business, constructively challenging assumptions, and delivering on commitments. You connect what customers see online, experience in-store, and hear from associates. You move comfortably between account planning and execution detail, address issues before they escalate, and turn new ideas into measurable improvements. You strengthen the broader team through coaching, shared learning, and better ways of working. Job - Marketing Schedule - Full time Shift - No shift premium (Mexico) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "