Product Marketing Manager

Product Marketing Manager Description - HP, the global leader in digital printing, is looking for an experienced, professional, and ambitious leader for its Global Business Unit in the Marketing Development team. The global product marketing manager is responsible for providing market leadership to increase customer usage of HP Indigo products. This key position will provide strategic thought leadership content to meet business objectives, and partner closely with other functions in the marketing, product and GTM teams to initiate and execute global business development activities. As a product marketing manager, you will be responsible for the entire product life cycle in your segment. In this role, you will be responsible for bringing new products to market, create competitive narratives, sales tools and content to promote the product GTM; for existing products you will maintain market leadership and highlight competitive advantages. If you are looking for a global role that includes strategic initiatives, content creation and thought leadership, while dreaming big, you have a can-do approach and know how to engage through varied interfaces, please submit yourself for this position and help us shape our leadership in the digital print industry. Primary responsibilities: Translate business objectives into the development of a yearly business plan, including strategies and tactics that increase HP’s awareness and relevancy, and generate demand. Knowledge base of our technology, expert in segment requirements and market trends, differentiation and translate it into market development opportunities. Create content that promotes your segment’s leadership and address the market challenges and opportunities to generate demand (P&P, articles, white papers, sales kits, sales collaterals, videos, webinars, PPTs, etc.). Collaborate with existing customers so they become HP Indigo’s ambassadors, and to understand current and emerging needs and translate them into market needs that will express in future solutions as well as messaging. Define, manage and evolve differentiated competitive messaging and value propositions for your segment and the products included in the segment. Collaborate with media channels to ensure integration of a multi-channel PR approach. Work in close collaboration with GTM, sales enablement and SMEs to develop the supporting marketing tools for a successful product penetration strategy. Plan and oversee the execution of industry events worldwide. Work alongside the marketing team on events and tradeshows, with responsibility for the strategy, HP Indigo messaging, content and global overview. Work with industry analysts to relate your segment value proposition to key trends and highlight HP Indigo in industry content as well as drive new researches. Develop and track business development budgets and projections while maximizing ROI. Requirements: 7+ years of experience in B2B marketing. Ability to understand the technology of multi-disciplinary systems and combine it with business and strategic marketing Experienced with marketing content writing (messages, success stories, marketing tools). Demonstrated ability to work proactively and collaboratively with global, cross-functional teams. Thought leadership – strategic thinking and ability to deliver messaging at a high level with supporting data. Getting things done, successfully – excellent communication, organization, decision-making and problem-solving capabilities (willingness to roll up one’s sleeves to get the job done). Can create leadership without authority. Excellent mindset and a positive can-do attitude. Ability to travel with varying intensity. High-level English speaking and writing – Mandatory . MBA advantage Maternity leave replacement with a strong potential for a permanent position. #LI-POST Job - Marketing Schedule - Full time Shift - No shift premium (Israel) Travel - Relocation - Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "