Product Manager - Hematology

Career Category Marketing Job Description Role Purpose The Hematology Product Manager develops and implements local brand plans across the product lifecycle, from launch readiness through in-line optimization. The role combines strategic brand management, customer insight, cross-functional leadership and disciplined execution in a complex, highly regulated specialty-care environment. The Product Manager partners closely with Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global teams. Key Responsibilities 2.1 Set Brand Strategy and Business Plans Develop annual and longer-term brand plans aligned with global strategy, local market needs and agreed business priorities. Translate patient, customer, market-access, sales and competitor insights into positioning, forecasts, budgets and measurable objectives. Monitor the therapeutic and reimbursement landscape; identify risks and opportunities and recommend timely plan adjustments. 2.2 Deliver Marketing and Omnichannel Execution Plan and deliver integrated marketing initiatives across appropriate channels, including field tools, digital engagement, congresses and promotional activities. Coordinate development, review and approval of accurate, balanced materials; prepare the field team with clear priorities, resources and training. Monitor campaign effectiveness and launch or lifecycle milestones, using KPIs and customer feedback to improve execution. 2.3 Lead Cross-Functional Collaboration Align Medical Affairs, Market Access, Sales, Regulatory, Compliance, Finance and regional/global partners on priorities, responsibilities and timelines. Bring local market insights into regional and global planning and adapt relevant initiatives to local needs. Support appropriate, compliant engagement with healthcare professionals and healthcare organizations 2.4 Protect Patients, Quality and Compliance Keep patient needs and appropriate access in view while working within the company’s role and responsibilities. Ensure marketing materials and activities are evidence-based, consistent with approved product information and compliant with applicable local and international requirements. Follow approval, pharmacovigilance, quality, documentation and budget processes; promptly report safety information and escalate potential risks. Performance Measures Achievement of agreed brand, sales, market share, forecast and budget objectives. Quality and timely delivery of brand plans, launch milestones and approved marketing initiatives. Effectiveness of customer engagement and omnichannel programs against agreed KPIs. Quality of market insight, forecasting and translation of insights into business actions. Field team understanding and use of brand strategy, approved materials and training. Effective cross-functional collaboration and stakeholder alignment. Consistent compliance with company policies, applicable codes and quality requirements. Required Qualifications and Experience University degree in life sciences, medicine, pharmacy, business, marketing or a related discipline. At least 3 years of experience in the pharmaceutical industry in specialty care marketing Demonstrated ability to develop and execute marketing plans and manage multiple projects, budgets and timelines Strong analytical skills and experience using market data, sales performance, customer insights and forecasts Excellent written and verbal communication, presentation and stakeholder-management skills. Fluency in Romanian and professional working proficiency in English. Willingness to travel within Romania as needed for field engagement, congresses and business activities. Experience in working in cross-functional teams with Medical Affairs, Market Access, Sales, Regulatory and Compliance. Preferred Candidate would have: Proven experience in hematology marketing Product launch experience, portfolio lifecycle planning and omnichannel customer engagement Good understanding of Romanian healthcare system, reimbursement and market-access environment Working knowledge of CRM, market research, digital marketing analytics and budget management . Salary Range 247,630.50 RON - 335,029.50 RON