Product Management - CRM Specialist

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary Product Management - CRM Specialist Product Management CRM Specialist Overview The Product Management CRM Specialist supports customer engagement and product adoption for the Business Intelligence platform through the execution of email campaigns, newsletters, webinars, and reporting activities. This role works closely with Product, Sales, Marketing, and Customer Success teams to deliver customer communications, support webinar programs, analyze performance metrics, and identify opportunities for improvement based on customer feedback and engagement data. In This Role, You Will Build, execute, and maintain email campaigns, newsletters, and customer communications. Support the development of product messaging and customer-facing content that promotes platform capabilities and value. Coordinate and host customer webinars, including event setup, promotions, registration management, attendee engagement, and follow-up communications. Track and report on campaign and webinar performance metrics, identifying trends and improvement opportunities. Gather and organize customer feedback to support enhancements to communications and engagement programs. Maintain CRM databases, audience lists, campaign calendars, and reporting dashboards. Ensure quality, consistency, and adherence to communication and webinar best practices. Collaborate with Product, Sales, Marketing, and Customer Success teams to support customer engagement initiatives. All About You Experience in CRM, digital marketing, customer engagement, communications, or a related field. Experience executing email campaigns and supporting webinar or virtual event programs. Experience with Salesforce Marketing Cloud, Pardot, or similar marketing automation platforms is a plus. Strong copywriting and content development skills are a plus. Strong organizational skills and attention to detail. Comfortable working with data, reporting tools, and performance metrics. Ability to manage multiple projects and deadlines simultaneously. Strong written, verbal, and presentation skills. Fluent English required. Spanish, Portuguese, or French language skills are a plus Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.