(高级)市场经理-斑秃产品

POSITION SUMMARY Own portfolio strategy to maximize the franchises business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy. Responsibilities Brand Management Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management Lead the AA growth initiatives Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment Interface with WWT to gain support Forecast brand performance and track progress towards target Prepare report for internal communication Organization Effectiveness and self Development Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs Resource Management Allocate and manage in country portfolio budget and evaluate P&L POSITION RESPONSIBILITIES Accountable Lead portfolio strategies and plan Review and actively contribute to brands plan and A&P allocation Lead the review of product life cycle management strategy with cross function team. Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand Shared Accountability Develop TA life cycle management strategy with CTAL and WWT ORGANIZATIONAL RELATIONSHIPS Brand Lead Global Cross Function Legal Lead Market Access Lead Medical Affairs Lead Regulatory Lead GCO Marketing services, Business Analytics & Insights (BAI) SBD lead EDUCATION AND EXPERIENCE Qualifications: Bachelor degree in Medical or Medicine, Master degree and MBA preferred Proficient oral and written English 7 or above years marketing experience with above 18 months Marketing Manager experience TECHNICAL SKILLS REQUIREMENTS Indicate the technical skills required and/or preferred, as applicable. Expect candidates to demonstrate these competencies: Demonstrates business acumen Acts decisively Seizes accountability Holds people accountable Grows-others Leads change Self-awareness Commits to “One Pfizer” Expect candidates to demonstrate these commercial /management competencies Marketing , Customer and Competitor Insight Marketing Execution Strategic and Operational Business/Marketing Planning Data analysis, interpretation and communications Performance and Program Metrics Exceptional interpersonal skills Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM) Exceptional prioritization –among/across brands, resource-constrained context; Vendor management Proficiency in the local language as well as English proficiency Work Location Assignment: On Premise Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers . 
Marketing and Market Research