Marketing Research & Intelligence

Marketing Research & Intelligence Description - Job Summary This Specialist conducts market research and competitive intelligence projects that help the business understand its customers, competitors, and markets. Responsibilities •Designs and executes research studies to gather insights that support marketing and business objectives. Analyzes advertising, campaign, and creative trends to identify key findings and opportunities. Translates research results into clear, actionable insights and recommendations for marketing and business stakeholders. Supports marketing creative evaluation and campaign trend analysis. Partners with external research vendors to manage and successfully deliver research projects. Maintains research data repositories to ensure information remains accurate, secure, and easily accessible. Collaborates with internal stakeholders to understand business questions and research needs. Adheres to ethical, legal, and data privacy requirements in all research activities. Contributes to larger cross-functional initiatives and projects under general direction. Education & Experience Recommended Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence. Typically has 3-5 years of work experience, preferably in marketing, project management, or a related field. Proven track record of leading end-to-end market research and competitive intelligence projects, from scoping the business question through final recommendation. Hands-on experience shaping both syndicated and primary research agendas, including defining research priorities with business stakeholders. Demonstrated ability to identify key industry issues and turn trends into clearly stated opportunities and threats for the business. Experience developing actionable marketing recommendations that have informed strategic planning decisions, with examples of business impact. advertising and creative campaign experience. Experience managing research vendors, including scoping work, evaluating proposals, and participating in contract negotiations. Ability to partner with internal stakeholders to frame business problems and design research projects (methodology, sample, instrument) that answer them. Working knowledge of research ethics and data privacy and protection requirements (e.g., GDPR, CCPA), with experience applying them to research programs. Proven ability to work independently on complex, ambiguous projects and use sound judgment to resolve business issues. Strong storytelling and presentation skills, with experience presenting insights to senior leaders. Preferred Qualifications Experience in the technology, hardware, or B2B/commercial sector. Experience with syndicated data sources and analyst firms such as IDC, Gartner, or Forrester. Proficiency in Power BI or similar tools for dashboards and data visualization. Applied knowledge of statistics and quantitative methods (e.g., segmentation, regression, conjoint). Experience contributing to new product development or go-to-market planning through research. Experience using AI tools to accelerate research synthesis or analysis. Experience and passion for engaging with creative and effective advertising and understanding of campaign impact Preferred Certifications NA Knowledge & Skills • Analytics • Business Intelligence • Business Strategies • Competitive Intelligence • Customer Insights • Dashboard • Data Analysis • Data Visualization • Economics • Market Intelligence • Market Research • Marketing • New Product Development • Power BI • Statistics • Thought Leadership Cross-Org Skills • Effective Communication • Results Orientation • Learning Agility • Digital Fluency • Customer Centricity Impact & Scope • Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Complexity • Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Disclaimer • This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management. Compensation The pay range for this role is $87,150.00 - 126,350.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America andidates only). Pay varies by work location, job-related knowledge, skills, and experience. Benefits: HP offers a comprehensive benefits package for this position, including: * Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview [https://hpbenefits.ce.alight.com/]) The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. Job - Marketing Schedule - Full time Shift - No shift premium (United States of America) Travel - No Relocation - Not Specified Equal Opportunity Employer (EEO) - HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s). Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence. For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "