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Manager - Product Marketing, RLC & VRF

Carrier

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Questions you are likely to be asked

  1. Why do you want to join Carrier?
  2. Tell me about a campaign that did not work. What did you learn?
  3. How do you measure whether your content is working?
  4. Who is the customer for this company, and how would you reach them?
  5. Tell me about a campaign you ran. What were the results?

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Product Strategy & Portfolio Management Manage assigned RLC and VRF product portfolios throughout the product lifecycle. Identify market opportunities, product gaps, and growth segments. Develop product roadmaps aligned with business objectives and market trends. Lead product benchmarking and competitive assessments. Support new product introduction, localization, and phase-out activities. Go-To-Market (GTM) Leadership Develop and execute GTM strategies for new product launches. Define product positioning, value propositions, pricing strategies, and channel plans. Create launch readiness plans across sales, marketing, and service functions. Monitor product performance and recommend corrective actions where required. Market Intelligence & Business Insights Conduct market sizing, competitor tracking, customer insights, and pricing analysis. Generate actionable intelligence on HVAC market trends, regulations, and channel dynamics. Develop business cases supporting investment and portfolio decisions. Support annual planning and growth strategy initiatives. Sales Enablement & Channel Support Support customer presentations, channel events, exhibitions, and product demonstrations. Drive adoption of digital sales enablement platforms and tools. Gather customer and channel feedback to influence future product actions. Marketing & Product Communication Partner with Marcom teams to develop brochures, catalogues, campaigns, videos, and digital assets. Ensure product information remains current across websites, digital platforms, and sales tools. Support thought leadership and customer engagement initiatives. Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class. Job Applicant's Privacy Notice: Click on this link to read the Job Applicant's Privacy Notice

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Listed on workday · posted 2026-09-25. ApplySarthi collects openings and links to application pages; the role is advertised by Carrier, not by us.