DIW/DBM - Marketing Tech & Data Consultant (Rental Industry Focus)

Career Area: Marketing Job Description: Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. Job Summary: As a Strategic Consultant , you will serve as an advisor between Caterpillar’s Digital Behavior & Marketing Data Lake (DIW/DBM) teams and our Rental and related enterprise and Dealer partners. Your will facilitate the alignment of technical IT/Data engineering capabilities with complex business and marketing objectives to drive enterprise growth. In this role, you are responsible for making sophisticated data sets highly consumable, empowering analytics teams and site owners to translate raw information into high-performing digital experiences and optimized dealer marketing strategies. You will bring together the knowledge of Architecture and Data Engineering and business teams to determine requirements, govern processes, and assist in developing data-driven insights that drive measurable value. What You Will Do: Make Data Consumable: Partner with rental and related insights and analytics teams to ensure DIW/DBM data is structured and accessible, enabling them to build powerful visualizations and actionable reporting. Drive GA4 & Site Performance: Consult with digital site and app owners to leverage Google Analytics 4 (GA4) data, identifying integration points that improve user experiences, conversion rates, and overall platform health. Drive AI-Powered Marketing: Partner with dealers and marketing teams to leverage Google Analytics 4 (GA4) data with AI capabilities, enabling predictive audience modeling, automated campaign optimization, and more personalized customer journeys. Optimize Dealer Marketing Spend: Guide dealers on using DIW/DBM data to refine their marketing and audience segmentation, ensuring they maximize ROI on their digital campaigns. Strategic Discovery: Facilitate sessions with stakeholders to uncover "blind spots" in the customer lifecycle, identifying where data-driven insights can solve previously unaddressed customer problems. Technical Translation: Bridge the gap between business needs and technical execution by converting business requirements into clear Epics, Features, and Support Cases for architecture and engineering teams. Adoption & Change Management: Drive the deployment of DIW/DBM tools, ensuring dealers understand the value proposition and successfully integrate data into their daily decisioning. Process Governance: Refine intake and handoff processes to ensure that business requirements are accurately prioritized within the data ecosystem teams. Education: Conduct high-level training and presentations to educate partners on the strategic advantage of Google Analytics data, creating a culture of data-driven decision-making. Employees may also be responsible for performing other job duties occasionally as assigned. What You Will Have: Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions. Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations. Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers. Technical Excellence: Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges . Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers). Digital Marketing: Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs. Considerations For Top Candidates: Educational Foundation: A four-year bachelor’s degree in Digital Marketing, Analytics, eCommerce, or a related field, or equivalent professional experience. Analytics Expertise: Google Analytics Individual Qualification (GAIQ) with a proven track record of using GA4 to drive marketing insights. Cloud & Data Proficiency: Hands-on technical experience with Google Cloud Platform (GCP), specifically BigQuery, alongside Snowflake and general data lake integration. Marketing Technology Savvy: Deep understanding of MarTech stacks, digital marketing products, and the technical documentation required to bridge business and engineering teams. Strategic Communication: Superior verbal and written skills with the ability to influence executive management and facilitate complex discussions across diverse global cultures. Agile Project Management: Proficiency in Azure DevOps (ADO) for managing Epics and User Stories, combined with strong program management and change management expertise. Global Collaboration: Extensive experience leading distributed teams, effectively managing both onshore and offshore resources in high-change, fast-paced environments. Software Competency: Advanced skills in the Microsoft Office 365 suite (Excel, Word, Outlook) to support data-driven storytelling and reporting. Institutional Knowledge: In-depth familiarity with Caterpillar’s organizational structure, policies, and digital standards is highly preferred. What You Will Get: Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us. About Caterpillar Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description Summary Pay Range: $112,710.00 - $169,060.00 Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits: Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits. Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part-time employees Visa Sponsorship is not available for this position. Posting Dates: September 29, 2026 - October 6, 2026 Any offer of employment is conditioned upon the successful completion of a drug screen. Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply. Not ready to apply? Join our Talent Community .