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Analyst Principal, Go-to-Market Strategy

Fis

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1,861 open strategy roles across 336 companies are on ApplySarthi right now, most of them in Bengaluru (43), Hyderabad (22), Delhi NCR (19).

What strategy roles keep asking for: Stakeholder management (28%), Excel (18%), SQL (17%) — counted across their open postings here.

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Questions you are likely to be asked

  1. Why do you want to join Fis?
  2. What is your experience with B2B? Tell me one thing you learned the hard way.
  3. Walk me through a dashboard or report you built. Who used it, and for what?
  4. Explain a join or a window function you have used, and why you needed it.
  5. How would you explain a surprising number to a manager who does not believe it?

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Job Description Millions of people interact with FIS-powered technology every day, often without realizing it. Behind those experiences are teams of innovators, problem solvers and collaborators working to make financial services more connected, efficient and accessible. Join us and help shape what’s next in fintech. About the role Develop GTM strategies for new product launches and market expansion. Collaborate with product, sales, and marketing teams to ensure alignment. Analyze market trends, competitive positioning, and customer insights and drive execution of GTM plans across regions and channels. Your key responsibilities Translate business objectives into actionable GTM priorities and drive alignment between portfolio strategy, annual planning, launch priorities, and revenue objectives. Represent GTM Strategy in executive reviews, portfolio planning sessions, customer engagements, analyst discussions, and strategic initiatives. Own the portfolio narrative across Payment Networks, Global Money Movement and Embedded Solutions Craft segment‑level value propositions tied to tangible business outcomes (time‑to‑money, payment acceptance, routing optimization, cross‑border efficiency, embedded monetization). Oversee product launch execution for Payment Solutions releases; coordinating product, marketing, sales, and operations teams to ensure each launch is delivered with speed and excellence. Champion modern GTM approaches, AI-enabled workflows, and scalable content strategies. Leverage AI tools and insights to accelerate market analysis, narrative development, competitive intelligence, and sales enablement. What you bring Required qualifications 8 -10+ years in Product Marketing or adjacent commercialization roles; significant enterprise B2B experience. Demonstrated experience influencing executive-level decisions without formal authority. Proven success operating as a senior individual contributor responsible for enterprise-scale initiatives. Experience leading complex cross-functional initiatives across Product, Sales, Marketing, and Operations. Exceptional storytelling and executive communication; comfortable leading cross‑functional forums and influencing leaders. Demonstrated success launching multi‑product/portfolio offerings with measurable pipeline and revenue outcomes. What we offer you At FIS, your career journey is yours to shape. We provide the tools, experiences and support to help you reach what's next. Here’s what else we offer: Opportunities to make an impact in fintech Internal career growth opportunities Personal and professional learning Inclusive, diverse work environment Resources to give back to your community Privacy Statement FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice . EEOC Statement FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis. Sourcing Model Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company. #pridepass

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Listed on workday · posted 2026-11-12. ApplySarthi collects openings and links to application pages; the role is advertised by Fis, not by us.