Senior Performance Marketing & E-commerce Growth Manager

# Senior Performance Marketing & E-commerce Growth Manager **Performance Marketing | Meta Ads | Google Ads | E-commerce Growth | ROAS | Brand Building** **Company:** TechBliss Solutions / 6OAM **Location:** Noida / Delhi NCR **Employment Type:** Full-time **Experience Required:** 5–8+ years (experienced professionals only) ## About TechBliss Solutions TechBliss Solutions is a digital transformation, marketing and AI solutions company helping businesses grow through technology, performance marketing, branding and intelligent automation. Through our 6OAM Business Growth Solutions and upcoming collaboration with TheBluminStudio, we are expanding our services for e-commerce, D2C, consumer brands and growth-focused businesses. We are looking for a highly experienced, commercially minded **Senior Performance Marketing & E-commerce Growth Manager** who has a proven track record of building brands, managing substantial advertising budgets and generating measurable business revenue. This is not a junior campaign-management role. We need someone who understands the complete customer acquisition journey — from brand positioning and campaign strategy to creative testing, conversion optimisation, remarketing and revenue growth. ## The Role You will lead the performance marketing and digital growth function for our clients, particularly e-commerce and D2C brands. Your primary responsibility will be to plan, execute, optimise and scale profitable digital advertising campaigns, with a strong focus on Meta Ads and Google Ads. You should be equally comfortable discussing business objectives with a brand founder, developing a media strategy, briefing creative teams, analysing campaign performance and presenting revenue-oriented recommendations to clients. You will work closely with our SEO, AEO, GEO, content, design, video production, website development and AI automation teams to deliver integrated growth solutions. ## Key Responsibilities ### 1. Performance Marketing & Paid Advertising - Lead end-to-end performance marketing strategies across Meta Ads (Facebook and Instagram) and Google Ads. - Plan, launch and optimise campaigns focused on sales, revenue, lead generation, customer acquisition and business growth. - Manage campaign structures, budgets, bidding strategies, audiences, placements and conversion objectives. - Build scalable acquisition funnels for e-commerce, D2C and service-based businesses. - Improve ROAS, reduce customer acquisition costs (CAC) and increase conversion rates. - Manage Google Search, Shopping, Performance Max, Display, YouTube and other relevant campaign formats. - Develop LinkedIn Ads strategies for relevant B2B clients. - Monitor campaign performance and make data-backed optimisation decisions. ### 2. Remarketing, Retargeting & Customer Acquisition - Build advanced remarketing strategies across Meta and Google. - Develop audience segments based on website visitors, product viewers, cart abandoners, previous customers and engaged audiences. - Create customer reactivation, cross-selling, upselling and repeat-purchase campaigns. - Develop full-funnel strategies covering awareness, consideration, conversion and retention. - Work with CRM and marketing automation systems to improve lead nurturing and customer lifetime value. - Design strategies for first-party data collection and audience activation, with appropriate consent and platform-policy compliance. ### 3. E-commerce & D2C Brand Growth - Develop growth strategies for e-commerce brands selling through Shopify, WooCommerce and other platforms. - Understand product economics, margins, average order value (AOV), customer lifetime value (LTV), repeat purchases and contribution margins. - Identify opportunities to scale winning products, audiences, creatives and campaigns. - Analyse product-level advertising performance and recommend budget allocation. - Improve the complete purchase journey, including landing pages, product pages, checkout experience and conversion funnels. - Work with brands to develop sustainable customer acquisition strategies rather than chasing vanity metrics. ### 4. Branding & Creative Strategy - Develop digital brand-building strategies that improve brand recall, positioning and customer trust. - Plan high-performing ad creatives, video advertisements, product showcases, UGC-style content, reels and promotional campaigns. - Provide clear creative briefs to graphic designers, video editors, photographers and production teams. - Understand how creative concepts, hooks, messaging, offers and formats influence advertising performance. - Plan creative testing frameworks and continuously identify winning creative variations. - Work with TheBluminStudio's production ecosystem to convert professional product photography and video shoots into performance-oriented marketing assets. - Ensure consistency across brand identity, advertising, social media and digital touchpoints. ### 5. Social Media & Integrated Digital Marketing You should have working knowledge of the broader digital marketing ecosystem and be capable of developing integrated strategies involving: - Social media marketing and management. - Instagram, Facebook, LinkedIn and YouTube marketing. - Content strategy, campaign calendars and brand communication. - Influencer and creator marketing. - Website and landing page optimisation. - Conversion Rate Optimisation (CRO). - SEO, AEO and GEO strategy coordination. - Content marketing and online reputation management. - Email marketing, WhatsApp marketing and marketing automation. You will collaborate with our specialist teams rather than being expected to personally execute every technical task. ### 6. Analytics, Attribution & Reporting - Set up and analyse Meta Pixel, Conversions API, Google Analytics 4, Google Tag Manager and conversion tracking. - Understand attribution limitations and cross-channel performance measurement. - Track ROAS, CAC, CPA, CPM, CTR, CPC, CVR, AOV, MER and revenue contribution. - Develop performance dashboards and client reporting frameworks. - Identify campaign inefficiencies, budget wastage and opportunities for scaling. - Present actionable business insights, not just advertising metrics. ### 7. Client Strategy & Team Leadership - Lead digital growth discussions with clients, founders and marketing heads. - Conduct business and competitor analysis before preparing marketing strategies. - Develop media plans, campaign budgets, growth roadmaps and performance forecasts. - Manage and guide campaign executives, designers, video editors and other creative resources. - Coordinate with sales and client servicing teams to identify opportunities for additional services. - Take ownership of campaign delivery, client satisfaction and measurable business outcomes. ## Required Experience & Skills **Mandatory requirements:** - 5–8+ years of hands-on digital marketing and performance marketing experience. - Strong expertise in Meta Ads, including Facebook and Instagram advertising. - Proven experience managing and scaling paid advertising campaigns for established brands, e-commerce or D2C businesses. - Strong working expertise in Google Ads. - Demonstrable experience improving ROAS, reducing CAC and generating measurable revenue. - Experience developing remarketing, retargeting and full-funnel acquisition strategies. - Strong understanding of e-commerce business models, conversion funnels and customer acquisition economics. - Experience working with professional creative teams to develop performance-driven advertisements. - Ability to independently develop marketing strategies, execute campaigns and communicate results to clients. - Excellent analytical, presentation and client-management skills. ## Preferred Experience - Previously worked with reputed digital marketing agencies, established consumer brands, D2C businesses or e-commerce companies. - Experience managing sizeable monthly advertising budgets. - Experience handling multiple client accounts simultaneously. - Exposure to Shopify, WooCommerce and e-commerce analytics. - Experience with Google Merchant Center, product feeds and Shopping campaigns. - Knowledge of CRM platforms such as GoHighLevel, Zoho CRM, HubSpot or similar. - Knowledge of WhatsApp Business API, email marketing and marketing automation. - Familiarity with AI-powered marketing tools, creative generation and campaign intelligence. - Experience in beauty, fashion, apparel, lifestyle, electronics, food, wellness or other consumer categories. ## What We Expect You to Demonstrate We are not looking for someone who simply knows how to create campaigns or generate reports. We want a professional who can demonstrate: 1. **Revenue Generation:** Real examples of campaigns that generated measurable sales and revenue. 2. **ROAS Improvement:** Examples of improving advertising efficiency and scaling profitable campaigns. 3. **Brand Experience:** Experience working with established brands or businesses with meaningful advertising budgets. 4. **Strategic Thinking:** Ability to build a complete acquisition and retention strategy. 5. **Creative Intelligence:** Understanding of what makes an advertisement convert, not just look attractive. 6. **Commercial Understanding:** Ability to connect marketing performance with revenue, margins and business profitability. 7. **Ownership:** Confidence to independently manage client accounts and take responsibility for outcomes. ## Performance Expectations / KPIs Your performance will be evaluated against measurable outcomes, including: - Revenue generated through paid campaigns. - Improvement in ROAS and Marketing Efficiency Ratio (MER). - Reduction in CAC and cost per acquisition. - Improvement in conversion rates. - Growth in qualified leads and sales. - Improvement in repeat purchases and customer retention. - Advertising budget utilisation and campaign profitability. - Client retention, satisfaction and account growth. Targets will be defined according to each client's starting performance, industry, budget, margins and business objectives. We do not promise arbitrary ROAS figures without understanding the underlying economics. ## Important: Application Screening Please apply only if you have substantial hands-on experience and can demonstrate actual campaign results. Your application must include: 1. Brands or companies you have worked with. 2. Your role and exact responsibilities in those campaigns. 3. Approximate monthly advertising budgets managed. 4. Examples of Meta Ads and Google Ads campaigns you have personally managed. 5. Actual ROAS, revenue, CAC or conversion improvements achieved. 6. Links to relevant case studies, campaign reports or portfolio material (with confidential information redacted where necessary). 7. Your current CTC and expected CTC. **Candidates with only theoretical knowledge, certifications, basic social media management experience or limited campaign execution experience will not be considered.** ## Why Join Us? - Opportunity to lead the performance marketing function of a growing digital and AI solutions company. - Work with e-commerce and D2C brands through our growing production and brand ecosystem. - Access to professional photography, video production, creative and branding capabilities. - Work alongside AI, automation, SEO, AEO and GEO specialists. - Build integrated growth solutions rather than managing isolated advertising campaigns. - Opportunity to develop and lead a high-performance marketing team. - Scope to grow into Head of Performance Marketing / Director of Digital Growth. **If you understand how to turn advertising budgets into profitable business growth, we want to hear from you.**