GTM & Sales Engineer (Outbound + Inbound Growth)

**About the Role** We are hiring a GTM Engineer to design, build, and scale our outbound and inbound growth engine. This is a hybrid role combining growth marketing, automation, and lightweight engineering, focused on generating qualified leads through outbound channels (email, LinkedIn, calls) and building scalable inbound pipelines via SEO, content automation, and landing pages. You will work closely with product and sales to create a high-performing, data-driven growth system. Follow for more details: https://www.linkedin.com/company/langslide **Key Responsibilities** *Outbound Growth (Lead Generation Engine)* 1. Build and scale cold email and LinkedIn outbound campaigns 2. Set up and manage multi-step sequences (email, LinkedIn, calls) 3. Source and enrich lead data using tools and APIs 4. Optimize messaging, targeting, and deliverability 5. Track campaign performance and iterate based on conversion metrics *Inbound Growth (Automated Funnel Creation)* 1. Build and manage SEO-driven content pipelines 2. Create and optimize landing pages for campaigns and use cases 3. Develop automated content workflows (blogs, social, lead magnets) 4. Implement conversion funnels (visitor → lead → qualified opportunity) 5. Work on programmatic SEO and AI-assisted content generation *Growth Infrastructure & Automation* 1. Set up and manage CRM and lead management systems 2. Build automations and workflows for lead capture, scoring, and routing 3. Integrate tools across the stack (CRM, email, analytics, enrichment tools) 4. Use APIs/webhooks to streamline data flow between systems 5. Maintain clean data pipelines and reporting dashboards **Required Skills & Qualifications** * Hands-on experience with outbound tools (cold email platforms, LinkedIn outreach) * Understanding of SEO fundamentals and content marketing * Experience with CRM tools (e.g., HubSpot or similar) * Familiarity with no-code/low-code automation tools or workflows * Strong analytical mindset with focus on conversion metrics and funnel optimization * Basic technical understanding of APIs, webhooks, and data flows **Good to Have** * Experience with AI tools for content generation and personalization * Familiarity with programmatic SEO and growth hacking techniques * Basic knowledge of HTML/CSS or landing page builders * Experience with data enrichment tools and scraping workflows * Exposure to B2B SaaS growth strategies **What You’ll Gain** * Ownership of the end-to-end growth engine (outbound + inbound) * Work at the intersection of AI, automation, and growth * Opportunity to build scalable acquisition systems from scratch * High-impact role with direct influence on revenue