Graphic Designer & Visual Brand Designer

# Graphic Designer & Visual Brand Designer — AI & Fintech ## About Payle Payle is building the financial infrastructure layer for the AI agent economy. Our platform enables AI agents to transact under human-defined rules through programmable spending policies, deterministic authorization, and a verifiable transaction ledger. We are building the infrastructure that will enable AI agents to interact with digital commerce and financial systems. Our mission is to make autonomous transactions secure, programmable, and verifiable. We operate as a remote-first, async-first distributed team across four countries. We value creativity, originality, attention to detail, and high standards of execution. ## The Role We are looking for a creative and detail-oriented **Graphic Designer & Visual Brand Designer** to help shape Payle's visual identity across digital channels, marketing campaigns, product communications, and brand assets. You will work closely with the CMO and marketing team to translate ideas, product concepts, and marketing strategies into original, high-quality visual content. This is a hands-on creative role for someone with a strong visual eye, a clear design process, and the ability to produce distinctive work that makes a technical company feel recognizable, credible, and visually compelling. **We are looking for a designer who creates original work without using generative AI tools to produce the actual designs or visual assets.** We value human creativity, intentional design decisions, strong fundamentals, and craftsmanship. You should be comfortable working independently, interpreting creative briefs, developing visual concepts, and delivering polished assets across multiple formats. ## What You Will Own ### 1. Brand Identity & Visual Direction 1. Help develop and maintain Payle's visual identity across marketing and communication channels. 2. Create original visual concepts that communicate the company's positioning in AI, fintech, payments, and technology. 3. Maintain consistency across typography, color systems, layouts, iconography, and visual composition. 4. Develop reusable design systems, templates, and brand assets that support consistent execution. 5. Explore new visual directions and creative concepts while preserving a recognizable brand identity. 6. Ensure that every design meets high standards of clarity, originality, and craftsmanship. ### 2. Social Media & Marketing Design 1. Design high-quality graphics for LinkedIn, X, Instagram, and other relevant social media channels. 2. Create social media posts, carousels, campaign graphics, announcements, and educational visual content. 3. Work with the CMO and social media team to translate content ideas into engaging visual assets. 4. Design visual material for product launches, company milestones, partnerships, and marketing campaigns. 5. Develop original layouts and creative concepts rather than relying on generic templates. 6. Adapt designs to different platform formats while maintaining visual consistency. 7. Support the creation of thumbnails and supporting graphics for YouTube videos, podcasts, and interviews. ### 3. Marketing Campaigns & Creative Production 1. Translate marketing briefs into visual concepts and finished creative assets. 2. Design campaign materials for customer acquisition, brand awareness, product education, and community initiatives. 3. Develop landing page graphics, promotional visuals, presentation assets, and digital advertising creatives. 4. Collaborate with the marketing team on creative testing, campaign iterations, and visual messaging. 5. Produce multiple creative variations when needed, while maintaining quality and consistency. 6. Contribute ideas during brainstorming sessions and help turn concepts into practical deliverables. ### 4. Product Visuals & Website Design Support 1. Create visual assets that explain Payle's SDK, product features, and technical use cases. 2. Design diagrams, illustrations, feature graphics, and visual explanations that make complex concepts easier to understand. 3. Support website and landing page design through visual layouts, graphics, and brand elements. 4. Help improve the visual presentation of product announcements, technical documentation, and educational material. 5. Collaborate with product and engineering team members to ensure that visual assets accurately represent the product. 6. Maintain consistency between the website, product communications, and broader marketing materials. ### 5. Video & Multimedia Assets 1. Create visual assets for YouTube thumbnails, podcast covers, video introductions, and supporting graphics. 2. Develop title cards, lower thirds, branded backgrounds, and other visual elements for video content. 3. Create graphics that can be adapted for short-form videos, presentations, and social media campaigns. 4. Collaborate with content creators to ensure that video assets follow Payle's visual identity. 5. Support the production of cohesive visual packages for recurring content series and major announcements. ### 6. Creative Collaboration & Execution 1. Work closely with the CMO to understand marketing priorities, campaign objectives, and creative requirements. 2. Collaborate with the social media and content teams to ensure that visuals complement the message and distribution strategy. 3. Manage multiple design tasks and deliver assets according to agreed deadlines. 4. Incorporate feedback constructively and refine designs through clear review processes. 5. Organize design files, source assets, and project documentation for efficient collaboration. 6. Take ownership of the complete design process, from initial concept to final delivery. ## What We Look For ### Required 1. A strong portfolio demonstrating original graphic design, visual communication, and creative problem-solving. 2. Excellent understanding of typography, composition, color theory, hierarchy, and visual storytelling. 3. Proficiency with professional design software such as Adobe Illustrator, Photoshop, and InDesign, or equivalent professional tools. 4. Ability to create original visual concepts rather than simply adapting existing templates. 5. Strong attention to detail and a consistent standard of visual quality. 6. Ability to interpret a brief, work independently, and deliver polished creative assets. 7. Good written and verbal communication skills in English. 8. Ability to collaborate closely with a CMO and marketing team in a remote-first environment. 9. Strong organizational skills and the ability to manage priorities and deadlines. 10. Willingness to work with feedback and iterate on creative concepts. ### Preferred 1. Experience in branding, technology, fintech, SaaS, or digital product design. 2. Experience designing for startups or building visual identities from an early stage. 3. Familiarity with Figma and collaborative design workflows. 4. Experience creating social media graphics, marketing campaigns, website visuals, and presentation decks. 5. Experience designing YouTube thumbnails and branded assets for video content. 6. Understanding of digital marketing, conversion-focused creative, and social media formats. 7. Experience developing brand guidelines and reusable visual systems. ## Our Creative Standard — No Generative AI At Payle, we want visual design to be driven by human creativity, intentional decisions, and professional design skills. **Generative AI tools must not be used to create or generate the actual design work or visual assets submitted as part of this role.** We expect the designer to create original work using professional design tools and their own creative judgment. This includes: * Original concepts, compositions, illustrations, and graphic assets. * Human-led typography, layout, and visual direction. * Genuine design decisions supported by a clear creative rationale. * Original portfolio work that accurately represents the candidate's contribution. We are interested in designers who can demonstrate their creative process and explain the reasoning behind their work. Standard non-generative productivity tools may be used where appropriate, provided they do not replace the required human creative process. ## The Practical Challenge — Required to Join the Team Candidates will complete a practical design challenge to demonstrate their creative ability and working process. The challenge may include: 1. **Social media design:** Create an original LinkedIn graphic or carousel introducing Payle. 2. **Brand exploration:** Develop a visual direction for a hypothetical Payle campaign, including typography, colors, and layout. 3. **Product communication:** Design a visual that explains a technical product concept to a non-technical audience. 4. **Creative rationale:** Explain the design decisions, intended audience, and reasoning behind the final work. 5. **Source files:** Provide editable working files so that the creative process and original contribution can be reviewed. Candidates must complete the challenge without generative AI and disclose any external assets or templates used. We evaluate originality, design fundamentals, attention to detail, communication, and the ability to turn a brief into a polished visual result. ## What We Offer * **Competitive compensation:** A fixed salary based on experience, location, and responsibilities. * **Creative ownership:** Help shape Payle's visual identity and define how the company presents itself to the market. * **Direct collaboration with the CMO:** Work closely with marketing leadership on campaigns, brand development, and creative direction. * **Meaningful impact:** Your work will appear across Payle's website, social media, marketing campaigns, and product communications. * **Remote-first flexibility:** Work remotely with an international team. * **Creative freedom:** Contribute ideas, explore original visual directions, and take ownership of your work. * **Growth opportunities:** Expand into brand design, art direction, and broader creative responsibilities as Payle grows. ## Working Arrangements * **Location:** Remote * **Hiring region:** Worldwide, subject to employment and contracting arrangements * **Preferred time zone:** Central European Time (CET) * **Job type:** To be agreed based on experience and business needs * **Reporting to:** Chief Marketing Officer (CMO) * **Primary focus:** Graphic design, brand identity, marketing visuals, and creative production * **Working model:** Individual contributor; no design agencies ## How to Apply Please include: * Your CV or professional profile. * A portfolio showcasing your original design work. * Examples of branding, social media graphics, campaigns, or digital product visuals. * A brief explanation of your creative process and design tools. * Confirmation that you can complete the recruitment challenge without generative AI. **We are looking for an individual designer with original ideas, strong design fundamentals, and the ability to turn Payle's vision into a distinctive visual identity.** ### Recruiting Contact **Mattia Ciuni** ceo@usepayle.com Founder, Payle