Senior Business Analyst
NielsenIQ
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This role on the market
5,509 open business roles across 649 companies are on ApplySarthi right now, most of them in Bengaluru (278), Hyderabad (99), Delhi NCR (92).
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What business roles keep asking for: Stakeholder management (19%), Excel (16%), Salesforce (14%), CRM (14%), SQL (13%) — counted across their open postings here.
NielsenIQ has 398 open roles listed here.
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Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for business roles keep coming back to Stakeholder management, Excel, Salesforce, CRM. Practise those questions before you sit with NielsenIQ.
Questions you are likely to be asked
- Why do you want to join NielsenIQ?
- What is your experience with Stakeholder management? Tell me one thing you learned the hard way.
- How do you check that your numbers are right before you share them?
- Walk me through a dashboard or report you built. Who used it, and for what?
- Explain a join or a window function you have used, and why you needed it.
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Practise the Senior Business Analyst at NielsenIQ interview free →Key responsibilities Business discovery and requirements Act as the principal Business Analyst partner for assigned EP streams, working directly with Tech Leads, business sponsors, subject matter experts, and users throughout the delivery lifecycle. Identify operational pain points, user needs, process gaps, improvement opportunities, and use cases that warrant assessment. Plan and facilitate interviews, discovery sessions, and workshops that clarify current processes, business rules, constraints, desired outcomes, and affected users. Analyze incomplete or conflicting inputs, identify gaps and assumptions, and turn them into a clear problem statement and agreed scope. Produce fit-for-purpose analysis artifacts such as process maps, user journeys, functional and nonfunctional requirements, user stories, acceptance criteria, and decision records. Trace requirements from the original business need through design, delivery, validation, and release, keeping changes and open questions visible. Manage requirement changes and clarify their implications for scope, users, dependencies, controls, and expected outcomes. Use case assessment and validation Define the business value, target users, expected outcomes, scope, assumptions, dependencies, risks, and success measures for each use case. Challenge unclear requests and solution-led assumptions constructively, helping stakeholders distinguishthe underlying need from a preferred implementation. Give Tech Leads the business context and stakeholder access needed to assess feasibility, solution options, and delivery implications. Coordinate business review of requirements, prototypes, proofs of concept, and delivered capabilities at the appropriate points in the lifecycle. Confirm that acceptance criteria and validation evidence address the original problem and agreed outcomes, escalating material gaps or changes. Stakeholder partnership Build effective working relationships with business sponsors, users, subject matter experts, Tech Leads, product and delivery partners, and relevant control functions. Set clear expectations for stakeholder participation, decisions, approvals, and validation activities. Facilitate discussions where needs or requirements conflict, document the outcome, and escalate unresolved decisions with clear options and implications. Support adoption and outcome reviews by ensuring affected users understand the change and business sponsors can assess whether the intended need was met. Stream status support Help the EP Owner maintain a concise, current view of each stream, including overall status, key milestones, blockers, risks, dependencies, decisions, and next actions. Collect and verify updates with stream owners, focusing leadership attention on material changes and items that need a decision or intervention. Required experience and capabilities Substantial hands-on experience as a Business Analyst or Senior Business Analyst in a technology-enabled enterprise environment. Demonstrated experience eliciting, analyzing, documenting, and validating complex business and system requirements across multiple stakeholder groups. Strong process analysis, problem definition, use case assessment, requirements management, and acceptance criteria skills. Strong workshop facilitation, stakeholder management, negotiation, and written communication skills, including the confidence to challenge ambiguity and escalate unresolved issues. Ability to create clear process models, user stories, requirements, business cases, decision records, and concise status summaries. Strong analytical judgment and attention to detail, with the ability to connect detailed requirements to broader business outcomes. Working knowledge of Agile delivery practices and common lifecycle controls from discovery through release and benefits validation. Ability to maintain a simple cross-stream status view without losing focus on detailed Business Analysis delivery. Proficiency with collaboration, requirements, process modeling, tracking, and reporting tools used in enterprise technology environments. Preferred experience Experience supporting enterprise productivity, automation, artificial intelligence, data, analytics, or internal platform initiatives. Experience assessing AI or automation use cases, including data readiness, adoption, responsible use, and measurable business value. Familiarity with change management, process improvement, benefits realization, or portfolio governance discipline Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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Listed on smartrecruiters · posted 2026-10-16. ApplySarthi collects openings and links to application pages; the role is advertised by NielsenIQ, not by us.