Director, CRM Sales – State & Local Government (West)

What you get to do in this role: As Director, CRM Sales for State & Local Government (SLG) West, you will lead a team of Prime CRM Account Executives driving new business and expansion across public sector customers across the Western US. What you get to do in this role Lead, coach, and develop a team of 5-8 CRM Account Executives focused on new business growth across SLG West Recruit and retain top talent, promote high performers, and top-grade appropriately Deliver accurate forecasts and pipeline inspection, and achieve quarterly and annual sales targets Proactively contribute to opportunity and revenue by assisting Field Sales Teams in closing Build and execute the regional CRM go-to-market strategy with Sales Operations, including competitive positioning and market presence Actively engage in territory design, quota setting, and setting clear performance expectations Partner with your team on account and territory planning, executive relationship development, and pursuit of transformational CRM opportunities Engage and align effectively in C-level meetings and with agency leaders to understand constituent service, contact center, field operations, citizen experience and other key business priorities Build effective cross functional partnerships with Solution Consulting, other Sales BUs, Professional Services, Marketing, our Partner community and the ServiceNow executive team Grow existing customers through Customer Business Reviews, adoption focus, and regular non-sales engagement Location: Candidates must be based in a major West Coast or Western US metro with a reasonable drive to major airport. Sacramento or State of California strongly preferred. To be successful in this role you have: 5+ years minimum in a dedicated people management role leading enterprise software AEs 10+ years of software or solutions sales experience, with a track record of high quota attainment and new business success Relevant domain experience selling CRM, CX, Service, CCaaS, FSM, or other transferable front office applications State & Local Government (public sector) sales experience , including navigating public procurement, contracting vehicles, and agency buying cycles Strongly preferred: experience working closely with the State of California and its agencies AI Fluency: Experience leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving, including AI-powered tools, workflow automation, AI-driven insights, or AI’s potential impact on the function or industry Proven ability to build long-term, senior and C-level relationships and negotiate complex deals Strong strategic, analytical, and financial planning skills, with ownership of accurate forecasting and opportunity inspection in CRM systems Proven partner relationships and the ability to grow revenue through the partner ecosystem Experience building self-motivated, collaborative teams with a “win as a team” culture Willingness to travel up to 50% JV20 For positions in this location, we offer a base pay of $153,750 - $253,700 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 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