Associate Manager, Events and Field Marketing

About the Role You’ll own the marketing strategy and activation for assigned events and field marketing programs, within an agreed event calendar and level of marketing support. You’ll define how NIQ shows up, what we communicate, and how we engage priority audiences before, during, and after each event. This role combines independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader. What You’ll Do Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes. Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion. Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources that support productive conversations. Deliver on-site activations, coordinating with Marketing Operations on logistics and owning selected logistics tasks as agreed. Execute timely post-event campaigns that connect attendee interests with relevant content, meetings, or solution discussions. Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps. Report on audience engagement, lead quality, follow-up, and pipeline contribution, using findings to improve future programs. What Success Looks Like Events engage the intended audiences, qualified interest reaches Sales with actionable context, and timely follow-up supports progression toward pipeline. What You’ll Bring Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience. Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation. Experience developing and executing marketing programs within agreed priorities and resources. Strong writing skills and hands-on experience building emails and landing pages. Experience partnering with Sales on customer outreach and engagement. Strong project management skills, with the ability to manage overlapping timelines and stakeholders. Ability to interpret performance data and recommend practical improvements. Travel: Approximately 25% within the United States Preferred Experience Delivering on-site B2B event activations or targeted customer programs. Using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot. Using CRM and event platforms for lead tracking and reporting. Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion