Associate Director, Sales (FMCG)
NielsenIQ
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This role on the market
5,901 open director roles across 558 companies are on ApplySarthi right now, most of them in Bengaluru (109), Hyderabad (59), Mumbai (42).
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What director roles keep asking for: Stakeholder management (12%) — counted across their open postings here.
NielsenIQ has 392 open roles listed here.
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Counted across 14 company job boards, updated as roles open and close.
Preparing for this interview
Interviews for director roles keep coming back to Stakeholder management. Practise those questions before you sit with NielsenIQ.
Questions you are likely to be asked
- Why do you want to join NielsenIQ?
- What is your experience with B2B? Tell me one thing you learned the hard way.
- How do you handle 'your price is too high'?
- How do you find and qualify new leads?
- What is your target, and how did you do against it last quarter?
Prep Sarthi gives you a free mock interview: an AI interviewer asks you questions like these out loud, from your own CV and this job, and shows your score and your weakest answer.
Practise the Associate Director, Sales (FMCG) at NielsenIQ interview free →Lead all commercial aspects for an assigned group of clients in order to grow existing clientele base as well as identify new business so as to achieve planned financial objectives and other operational performance indicators. Please note that this is an individual contributor role. Business Development Identify areas of business opportunity and growth for the RI Business Unit Maintain and further foster relationships with current clients Develop plans to cross-sell and introduce new services to current clients Conduct thorough business development processes to identify incremental revenue opportunities from new clients, beyond the base Increase company exposure through participating in associations, webinars and/or seminars Contribute to the short-term strategies and business plans for the growth of Business Unit based on global and regional / sub-regional directions Provide continuous feedback on competitive activities within assigned clients Where required, input into NielsenIQ Business Identity – reviewing and developing sales materials: developing of NielsenIQ capabilities deck and methodology presentation, prepare new product launches/campaign flyers (with Marcomms), prepare client letters, build proposal/contract templates, and all generic PR activities (external comms to clients) Financial Management Achieve revenue, profitability, quality, speed of delivery and productivity targets as well as other related business development objectives as assigned Ensure local business strategies are implemented according to regional / sub-regional directions in order to meet the financial and business objectives of the division Monitor the actual financial performance against budget/forecast and ensure the implementation of appropriate actions that will lead to the achievement of the financial targets Ensure proper pricing and contracts are completed and approved according to company's policies and guidelines Accountable for compensation / penalties discussions with clients When required, support our A/R teams with cash collection from assigned clients Client Servicing Implement Joint Business Plans (JBPs) that will contribute to maximum client satisfaction and ensure continuous profitable and business growth Lead all commercial aspects with the primary responsibility of expanding our scope of influence with clients across a wider range of products and with greater depth of involvement Foster relationships at all levels and functions of the client organization to identify opportunities for incremental product/solution sales Ensure adherence to the company policies on business conduct/ethics when servicing clients are being observed by the entire division Product Enhancement: Contributing to the Product Enhancement development together with RI Leader, Product Leadership, Operations & Data Science Leaders Identify the client needs: situation/competitor assessment, need assessment, potential solutions Participating in creation of the PE plan & timeline: communicating the voice of client Develop the pricing proposal & commercial approach with the RI Leader Support the proper communication of the new product and its benefits with clients Organizational Management and Development Participate in local and cluster initiatives as part of continuing leadership development Work across functional business units to support organizational initiatives and business needs Promote inter-departmental and inter-divisional communications and teamwork Minimum Bachelor’s Degree is required, Master’s Degree is preferred Minimum 6 years of working experience in FMCG (retailer/marketing/sales) or research-related industry experience (insights/category/shopper/agency) Strong commercial acumen with significant B2B sales experience Proficiency in using Microsoft Office and Google Tools Fluent in English written and verbal communication skills Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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Listed on smartrecruiters · posted 2026-09-22. ApplySarthi collects openings and links to application pages; the role is advertised by NielsenIQ, not by us.