Social Ads Analyst

Responsibilities: Campaign & Task Execution Campaign Building: Build new campaigns end-to-end, including at least two campaigns per assigned cycle, within Meta Ads. Platform Builds: Execute Meta Build tasks, setting up ad sets, audiences, ad creatives, budgets, bids, and targeting parameters as per client specifications. Optimization: Perform Action Optimization tasks — reviewing campaign performance and making data-driven adjustments to audiences, placements, creatives, and budgets to improve results. Offboarding & Setup-Update: Handle campaign offboarding and setup/update requests, ensuring campaigns are correctly paused, archived, or refreshed per client instructions. Launch Ads: Manage Launch Ads tasks — final QA and go-live of campaigns/ads, ensuring accuracy before campaigns go active. Change Requests / Ad Hoc: Process Change Requests (CRs) and ad hoc requests raised by the client or internal stakeholders accurately and within defined turnaround times. Ad Type Application: Maintain working knowledge of the different Meta ad formats (see Required Knowledge section) and apply the correct format based on campaign objective. Metrics & Performance Management AHT Adherence: Consistently meet or exceed Average Handling Time (AHT) targets defined for each task type without compromising quality. Resource Utilization: Maintain optimal resource utilization by managing time effectively across assigned tasks and avoiding idle/unproductive time. Productivity: Meet defined productivity benchmarks (volume of builds/tasks completed per shift/day/week). Quality: Maintain high accuracy and adhere to quality checklists/parameters defined for each task type; minimize errors and rework. SLA Compliance: Ensure all tasks are completed within committed timelines to meet or exceed the SLA passing rate target set by the account. Reporting: Track and report own performance metrics; participate in calibration sessions and feedback discussions with the Supervisor. Collaboration & Process Adherence Process Discipline: Follow documented SOPs for each task type (campaign build, optimization, launch, CR handling, etc.). Escalation: Escalate ambiguous client requirements, tooling/tracker issues (e.g., Salesforce tracker errors, unresponsive platforms), or Meta policy changes to the Supervisor in a timely manner. Team Collaboration: Work closely with the Supervisor and peers to ensure smooth handovers, coverage during leave/absence, and knowledge sharing. Continuous Learning: Stay current with Meta Ads platform updates, policy changes, and new ad formats. Qualifications: Social Ads (Meta – Facebook & Instagram) Awareness campaigns (brand awareness, reach) Traffic and engagement campaigns Lead generation ads Conversion / sales campaigns App install campaigns Catalog / dynamic product ads Local awareness / store visit campaigns Ad formats: image ads, video ads, carousel ads, collection ads, Stories/Reels ads Audience types: Core, Custom, and Lookalike audiences Must be willing to work night shift schedules (US hours) and during PH Holidays. Must be able to work in Alabang, Muntinlupa when work in the office resumes (temp WFH).