Senior Associate - GTM Strategy - Payments

Unlock your potential and dive deep into market analytics and strategic product value positioning. Harness your expertise to build pivotal relationships, identify areas of improvement, increase efficiencies, and lead our products to their launch. The GTM Strategy Senior Associate in Embedded Finance will help shape and execute go-to-market strategy, translating business priorities and market opportunities into actionable growth initiatives. The role will support market and client segmentation, opportunity identification, sales enablement, pipeline development, and performance tracking, while partnering closely with marketing, product and sales teams to drive client engagement and commercialization. Job responsibilities Supports market and client segmentation, client targeting, and opportunity sizing to identify growth opportunities Supports pipeline development, pipeline analysis, and performance tracking to measure commercialization effectiveness Develops a strong understanding of our products and services to tailor collateral and sales enablement materials to specific markets and client needs Supports pricing and competitive analysis by evaluating market trends, competitor pricing strategies, and client behavior Applies defined regulatory testing procedures and uses discretion to resolve complex cases where product/market requirements are unclear Builds and maintains working relationships with stakeholders across distinct functions including Legal, Risk, Compliance Operations, and Technology Manages multiple initiatives simultaneously, moving between strategic problem-solving and hands-on execution in a fast-paced environment Supports direct client engagement and detailed data analytics to help build and ramp top of funnel pipeline opportunists in defined target markets Required qualifications, capabilities, and skills Bachelor’s degree in Business, Finance, Economics, Marketing, Engineering, or a related field 3+ years of experience in GTM strategy, business strategy, product strategy, consulting, sales strategy, business development, product, technology, or project management (or equivalent expertise) Strong analytical and problem-solving skills, with the ability to translate data and market insights into actionable recommendations Experience with market segmentation, client targeting, opportunity sizing, and/or pipeline analysis Strong written and verbal communication skills, including experience developing executive-ready presentations Demonstrated ability to manage multiple initiatives and work effectively across cross-functional teams Advanced proficiency in Microsoft Excel and PowerPoint; working proficiency in Microsoft Word Developing knowledge of risk management and controls, regional and local nuances, and governance requirements Preferred qualifications, capabilities, and skills Experience in payments, fintech, financial services, SaaS, or other technology-enabled businesses Experience developing and executing go-to-market strategies, commercialization plans, or client activation campaigns Familiarity with CRM, pipeline management, sales analytics, and performance measurement Ability to identify emerging market trends, client needs, and new growth opportunities Comfort with AI tools and analytics tools to support deeper, faster paced research Strong executive presence and ability to influence stakeholders across functions Comfortable operating in a fast-paced, ambiguous environment and moving between strategic thinking and hands-on execution Experience turning complex ideas and data into clear GTM recommendations and sales enablement materials