SEM Analyst

Responsibilities: Campaign & Task Execution Campaign Building: Build new campaigns end-to-end, including at least two campaigns per assigned cycle, within Google Ads. Platform Builds: Execute Google Build tasks, setting up ad groups, keywords, ad creatives, budgets, bids, and targeting parameters as per client specifications. Optimization: Perform Action Optimization tasks — reviewing campaign performance and making data-driven adjustments to keywords, bids, audiences, placements, and budgets to improve results. Locals: Handle Locals tasks, ensuring local business listings, location targeting, and local ad extensions are correctly configured and aligned with client requirements. Launch Ads: Manage Launch Ads tasks — final QA and go-live of campaigns/ads, ensuring accuracy before campaigns go active. Change Requests: Process Change Requests (CRs) raised by the client or internal stakeholders accurately and within defined turnaround times. Ad Type Application: Maintain working knowledge of the different Google Ads formats (see Required Knowledge section) and apply the correct format based on campaign objective. Metrics & Performance Management AHT Adherence: Consistently meet or exceed Average Handling Time (AHT) targets defined for each task type without compromising quality. Resource Utilization: Maintain optimal resource utilization by managing time effectively across assigned tasks and avoiding idle/unproductive time. Productivity: Meet defined productivity benchmarks (volume of tasks/campaigns completed per shift/day/week). Quality: Maintain high accuracy and adhere to quality checklists/parameters defined for each task type; minimize errors and rework. SLA Compliance: Ensure all tasks are completed within committed timelines to meet or exceed the SLA passing rate target set by the account. Reporting: Track and report own performance metrics; participate in calibration sessions and feedback discussions with the Supervisor. Collaboration & Process Adherence Process Discipline: Follow documented SOPs for each task type (campaign build, optimization, launch, CR handling, etc.). Escalation: Escalate ambiguous client requirements, tooling issues, or platform changes to the Supervisor in a timely manner. Team Collaboration: Work closely with the Supervisor and peers to ensure smooth handovers, coverage during leave/absence, and knowledge sharing. Continuous Learning: Stay current with Google Ads platform updates, policy changes, and new ad formats. Qualifications: Search Engine Marketing (Google Ads) Search campaigns (text ads, responsive search ads) Display campaigns (standard & responsive display ads) Performance Max campaigns Local campaigns / Local Services ads Shopping campaigns (Standard & Smart Shopping, where applicable) Video campaigns (YouTube ads) App promotion campaigns Keyword match types, negative keywords, bidding strategies, and ad extensions (sitelinks, callouts, location, call extensions) Must be willing to work night shift schedules (US hours) and during PH Holidays. Must be able to work in Alabang, Muntinlupa when work in the office resumes (temp WFH).