Marketing Automation Senior Associate

As a Marketing Automation Senior Associate, you will manage and optimize multi-channel marketing campaigns in Marketo. You will play an important role in building campaigns, ensuring compliance, and collaborating with cross-functional partners to achieve marketing objectives Join our Commercial & Investment Bank (CIB) Marketing Automation team as a Senior Associate supporting global marketing initiatives. You’ll manage and optimize end-to-end campaigns primarily in Marketo, ensuring compliance with email privacy regulations and maintaining strict controls. This role requires strong independent work, documentation skills, and the ability to collaborate across time zones. Job Responsibilities: Build, execute, and optimize multi-channel marketing campaigns in Marketo. Implement and document marketing automation workflows, including lead scoring and audience segmentation. Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.). Collaborate with cross-functional teams and provide clear campaign documentation. Analyze campaign performance and recommend improvements and innovations. Support integration with other MarTech tools. Required Qualifications, Capabilities and Skills: Bachelor’s degree or equivalent experience. 3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus). Experience with Salesforce CRM and Stensul preferred. Strong project management, analytical, and documentation skills. Ability to work independently and maintain high standards of control and compliance. Excellent communication and collaboration skills. Preferred Qualifications, Capabilities and Skills: Experience with Salesforce CRM and Stensul preferred