Adobe Analytics

Please search for candidates who have 5+ years of experience in Adobe Analytics Implementation and Reporting for the best fit. Required experience: 4-6 years of hands-on experience in digital analytics with strong ownership of Adobe Analytics and Adobe Launch. Proficient in JavaScript and JQuery would be a plus. Proven experience implementing and maintaining analytics tags, variables (eVars/props/events), classifications, and processing rules. Proficiency with at least one data visualization tool (Adobe Analytics Workspace, Tableau, Power BI, Looker, or similar) to build automated, stakeholder-friendly dashboards. Solid understanding of web/app analytics fundamentals: cookie/ECID behavior, sessionization, UTM governance, funnels, attribution basics. Experience working with data layers and debugging tools (e.g., Adobe Experience Platform Debugger, Browser DevTools) Excellent communication skills with the ability to turn complex data into simple, actionable narratives Good to have: Experience with Customer Journey Analytics (CJA) and Adobe Experience Platform schemas/connections. Knowledge of server-side tagging, server calls vs. client calls, and data collection via APIs. Familiarity with A/B testing platforms (e.g., Adobe Target, Optimizely, VWO) and experiment analytics. Scripting or automation (e.g., Python for data QA, API extracts; Git for version control). Exposure to cloud data warehouses (e.g., BigQuery, Snowflake, Redshift) and ELT tools (e.g., Fivetran, dbt). Understanding of privacy and compliance (GDPR, CCPA), consent management, and IAB TCF frameworks. Mobile analytics experience (SDKs, trackAction/trackState, lifecycle metrics). Basic knowledge of marketing tech stack integrations (ad platforms, CDPs, CRM). Awareness of industry norms, privacy guidelines, risk mitigation controls, and information security standards. Experience with setting up initial infrastructure and establishing a strong foundation while identifying best practices for ongoing maintenance to ensure it is reliable and secure. Utilize personal creativity and innovation to identify opportunities and solve problems effectively. Experience with ServiceNow, Jira, and Confluence. Total Experience – 6+ years