Website & Lifecycle Marketing Lead

Accountabilities: Website Strategy and Conversion Optimization: Own the structure, messaging, and conversion performance of the website and key product pages. Develop and execute A/B tests, collaborate with design and engineering teams, and implement improvements that increase conversion rates. Lifecycle Marketing: Design and optimize end-to-end customer journeys, including onboarding, reorder triggers, retention campaigns, win-back initiatives, and repeat-purchase flows. Partner with the Head of Marketing to drive recurring revenue and customer lifetime value. Positioning and Messaging: Develop clear, differentiated positioning for each product line and customer segment. Maintain a consistent source of truth for messaging across the website, advertising, sales materials, and AI-powered sales tools. Email Marketing: Plan, write, launch, and optimize lifecycle and marketing email campaigns that support customer acquisition, activation, engagement, and retention. Customer Research and Insights: Gather insights from sales calls, customer conversations, and reviews, translating them into stronger messaging, improved web pages, and actionable experimentation opportunities. Performance Measurement and Reporting: Track and analyze business-critical metrics, including conversion rates, repeat revenue, repeat order value, and CRM performance. Use data to prioritize initiatives and demonstrate measurable impact. Cross-Functional Collaboration: Work closely with executive leadership and relevant teams to influence product direction, improve customer workflows, and align marketing execution with broader business objectives. Requirements: Professional Experience: At least 4 years of experience in B2B or e-commerce marketing, with hands-on ownership of website conversion optimization, messaging, lifecycle marketing, or email programs. Customer-Centric Copywriting: Demonstrated ability to create effective copy and landing pages grounded in customer research, market insights, and real-world feedback rather than assumptions. Lifecycle Marketing Expertise: Experience building and managing lifecycle or email marketing programs, with measurable results in revenue, activation, retention, or repeat purchases. Experimentation and Analytics: Solid understanding of A/B testing principles, including sample sizes, primary success metrics, and minimum detectable or practically meaningful effects. Ability to interpret results and make evidence-based decisions. End-to-End Ownership: Proven ability to take initiatives from strategy and planning through execution, testing, launch, and optimization, working independently with minimal supervision. Communication Skills: Excellent written English, with the ability to communicate complex ideas clearly and develop persuasive messaging for different audiences. Analytical Thinking and Problem-Solving: Strong business acumen, logical reasoning, and the ability to break down ambiguous challenges into practical, high-impact solutions. Accountability and Adaptability: A proactive, ownership-driven mindset, combined with the ability to respond quickly to constructive feedback, adapt to changing priorities, and deliver results in a fast-moving environment. Preferred Qualifications: Experience with hybrid self-service and sales-led funnels; hands-on knowledge of CRM systems such as HubSpot or Pipedrive and email marketing platforms; experience developing prompts or knowledge bases for AI sales or support agents; and familiarity with custom manufacturing, branded merchandise, or print-on-demand businesses. Benefits: Competitive Compensation: A flexible, competitive compensation package tailored to the candidate's experience, capabilities, and expected impact. Fully Remote Work: Work remotely from anywhere globally, with flexible working hours and no requirement to report to a physical office. Full-Time Engagement: An exclusive, full-time independent contractor arrangement offering substantial responsibility and autonomy. Direct Leadership Exposure: Work closely with executive leadership, gaining visibility into strategic decisions and opportunities for professional development. Strategic Influence: Contribute directly to product development, customer experience improvements, business workflows, and company strategy. Autonomy and Ownership: Take responsibility for your domain, lead initiatives end to end, and make decisions with minimal bureaucracy. Growth Opportunities: Join a scaling business where you can expand your responsibilities, strengthen your expertise, and accelerate your professional growth. Flexible Work Environment: Collaborate with a distributed, international team in a results-oriented environment that values initiative, accountability, and continuous improvement.