Vice President of Marketing (B2C Subscription + B2B Enterprise exp req)

Accountabilities:: Lead the development of a unified marketing strategy that aligns B2C and B2B initiatives, channels, budgets, and resources. Drive B2C subscription growth through disciplined multi-channel marketing, performance optimization, and customer acquisition strategies. Build and execute enterprise and institutional demand generation strategies, including campaign frameworks, channel plans, and audience engagement initiatives. Partner with Sales and Operations to strengthen pipeline processes, marketing infrastructure, performance measurement, and shared accountability. Lead marketing technology modernization, including improvements to the MarTech stack, data architecture, and AI-powered automation capabilities. Drive AI integration across marketing systems and workflows, establishing measurable progress and impact within the first year. Provide strategic marketing input into shared technology decisions, platforms, and governance. Collaborate with brand leadership on channel alignment, audience transitions, brand readiness, and continuity of digital marketing touchpoints throughout rebranding initiatives. Own the marketing budget, including strategic allocation of resources to maximize growth, efficiency, and performance. Direct content strategy across campaign messaging, thought leadership, and sales enablement. Establish cross-functional accountability models and ensure marketing priorities support broader business objectives. Lead, coach, and develop a talented marketing team, creating an environment that supports high performance, professional growth, and adaptability through change. Requirements: 12+ years of progressive marketing experience, with at least 10 years in leadership roles. Demonstrated senior-level experience in both B2C subscription marketing and B2B enterprise or institutional marketing. Proven ability to build and scale enterprise and institutional marketing strategies, including demand generation programs and campaign frameworks. Experience managing a marketing budget of at least $5 million, with strong financial planning and resource allocation capabilities. Practical experience incorporating AI into marketing processes, systems, and workflows. Track record of leading marketing teams through organizational transformation, technology modernization, and periods of significant business change. Strong understanding of subscription business models, multi-channel growth strategies, enterprise demand generation, and marketing performance measurement. Ability to collaborate effectively with executive leadership and cross-functional partners, particularly Sales, Operations, Brand, and Technology teams. Strategic thinking combined with a hands-on, performance-oriented approach and the ability to translate marketing initiatives into measurable business outcomes. Strong leadership, communication, team development, and change management skills. Benefits: Annual base salary: $230,000. Annual performance bonus: Up to 20%. Medical, dental, and vision insurance. Flexible Spending Account (FSA). 401(k) plan with a 4% employer match. Paid time off and paid holidays. Full-time, fully remote position for candidates residing in the United States. Monday–Friday schedule, 8:00 a.m.–5:00 p.m. within the employee's local time zone. Occasional travel for company, customer, vendor meetings, and industry conferences. Immediate start anticipated. U.S. work authorization required; visa sponsorship is not available.