Technical Content Writer

Accountabilities: Technical Content Creation: Research, write, edit, and publish high-quality long-form content, including technical blogs, whitepapers, customer case studies, newsletters, and website copy. Content Strategy Development: Build and execute content strategies covering enterprise digital experience platforms (DXP), cloud infrastructure, system integrations, managed IT services, data analytics, and artificial intelligence. Technical Storytelling: Translate complex technical architectures, solutions, and concepts into accessible and compelling messaging tailored to different audiences, including CIOs, CTOs, IT leaders, and technical professionals. SEO Optimization: Develop search-optimized content using keyword research, search intent analysis, competitor benchmarking, and strategic content mapping to improve organic visibility and website performance. AEO and GEO Strategy: Create and implement Answer Engine Optimization and Generative Engine Optimization frameworks, including structured FAQs, conversational prompts, and content designed to improve visibility across AI-powered search platforms. Subject Matter Expert Collaboration: Work closely with internal technical leaders and subject matter experts to validate technical accuracy, gather insights, and develop authoritative industry perspectives. Demand Generation Content: Produce conversion-focused marketing assets, including landing pages, email sequences, social media content, downloadable resources, and campaign materials. Marketing and Sales Enablement: Develop engaging presentations, sales decks, webinar materials, conference collateral, and promotional content to support business development and marketing initiatives. Competitive and Market Research: Analyze industry trends, competitor positioning, and market opportunities to identify content gaps and develop messaging that addresses customer challenges and business needs. Content Repurposing: Transform long-form content into multiple formats, including social media campaigns, visual carousels, newsletters, and subscriber updates to maximize content reach. Performance Monitoring: Track content performance, organic traffic, audience engagement, and conversion indicators using tools such as Google Analytics 4 (GA4) and Google Search Console. Editorial and Workflow Management: Manage content calendars, creative briefs, publishing schedules, editorial reviews, and brand guidelines while ensuring consistency and quality across all channels. AI-Assisted Content Development: Leverage AI writing and research tools responsibly to improve productivity, while ensuring all content is manually reviewed, fact-checked, and aligned with technical and brand standards. Requirements Professional Experience: 3–5 years of experience in B2B technical writing, enterprise technology content creation, or corporate content strategy. Writing and Editorial Skills: Exceptional written communication, storytelling, editing, proofreading, structural organization, and research capabilities. Technical Knowledge: Ability to understand and communicate complex technical architectures accurately without compromising technical integrity or oversimplifying important concepts. Enterprise Technology Expertise: Familiarity with enterprise software ecosystems, SaaS platforms, cloud operations, API design, digital transformation, and modern technology solutions. SEO Expertise: Strong understanding of SEO principles, keyword research, search intent optimization, competitive content analysis, and content performance strategies. AEO and GEO Knowledge: Familiarity with emerging search optimization approaches, including Answer Engine Optimization and Generative Engine Optimization, is an advantage. AI Tool Proficiency: Experience using AI-powered writing and research tools responsibly, combined with strong manual editing, critical thinking, and fact-validation skills. Audience Adaptability: Ability to develop engaging and technically accurate content for diverse audiences, ranging from software developers and IT specialists to senior enterprise decision-makers. Content Management Systems: Hands-on experience with modern content management systems (CMS), publishing platforms, and SEO performance analytics tools. Project Management: Excellent organizational and project management skills, with the ability to manage multiple content initiatives, competing deadlines, and stakeholder expectations simultaneously. Industry Experience: Previous experience creating content for enterprise digital experience platforms (DXP), cloud services, system integration, managed IT, or AI solutions is highly desirable. Marketing Understanding: Knowledge of demand generation strategies, audience engagement metrics, conversion optimization, and multi-touch attribution. Portfolio: A strong portfolio demonstrating published technical blogs, strategic case studies, whitepapers, enterprise research papers, or high-quality website content. Communication and Collaboration: Strong interpersonal skills and the ability to work effectively with international, cross-functional teams. Time Zone Flexibility: Availability to provide at least four hours of daily working-time overlap with Eastern Time (ET). Benefits Remote Working: Fully remote, India-based position with no daily office commute. Full-time Employment: Stable full-time opportunity within an international marketing team. Competitive Compensation: Attractive and competitive salary package. International Collaboration: Work closely with colleagues and technical stakeholders in Canada and contribute to global marketing initiatives. Cross-functional Exposure: Collaborate with Sales, Marketing, and technical experts across different business functions. Professional Development: Expand your expertise in enterprise technology, technical storytelling, SEO, AEO, GEO, and AI-powered content creation. Strategic Impact: Contribute directly to thought leadership, demand generation, organic search growth, and enterprise brand positioning. Collaborative Environment: Join a team that values research, creativity, technical accuracy, and knowledge sharing. Career Growth: Develop a diverse portfolio of enterprise technology content while strengthening your strategic marketing and technical communication skills.