Staff Marketing Manager

Accountabilities:: Own the end-to-end email and push notification strategy, including planning, execution, experimentation, performance analysis, optimization, and scaling. Develop and evolve the customer engagement roadmap based on customer insights and changing business priorities. Design and launch new campaigns and automated marketing programs using segmentation and personalization to improve engagement, retention, and lifetime value. Partner with Product, Engineering, Analytics, and Data Science teams to enhance engagement infrastructure, develop predictive models and targeting strategies, and test integrated customer experiences. Define performance measurement and ROI frameworks for email and push channels, maintaining reporting systems that support continuous improvement. Design and execute A/B tests across creative assets, landing pages, audience targeting, and customer experiences. Analyze campaign performance, experimentation results, and customer behavior to identify opportunities and recommend strategic improvements. Communicate results, business impact, and trade-offs to stakeholders and leadership, influencing marketing strategy and product decisions. Mentor colleagues, challenge existing practices constructively, improve workflows, and proactively identify operational risks with actionable solutions. Requirements: At least 7 years of professional experience working with data and cross-functional stakeholders in marketing or a related field. Strong analytical capabilities, with the ability to extract actionable insights from data, guide strategy, and demonstrate business impact. Hands-on experience with customer engagement platforms such as Braze, Iterable, or Salesforce Marketing Cloud. Experience managing marketing budgets and reporting performance against key performance indicators. Excellent cross-functional collaboration and stakeholder management skills, with the ability to influence decisions and deliver results without direct authority. Strong ownership mentality, proactive problem-solving skills, and a bias toward action. AI literacy and the ability to independently use AI and automation tools to develop solutions and improve workflows. Bachelor's degree in mathematics, economics, engineering, statistics, or another technical discipline, or equivalent practical experience. Familiarity with SQL and/or HTML is an advantage. Experience in fintech, consumer finance, or another regulated industry is a plus. Benefits: Base salary: $96,000–$180,000, depending on location, education, relevant knowledge, skills, and experience. Equity participation. Comprehensive medical, dental, and vision coverage for employees and eligible dependents. Flexible paid time off, 11 paid holidays, and a company-wide holiday shutdown. New parent leave for employees welcoming a child through birth, adoption, or foster care. Mental health support. Paid sabbatical after five years of service. Health and dependent care Flexible Spending Accounts (FSAs) and a Health Savings Account (HSA), with monthly employer contributions. Monthly wellness and cell phone stipends, plus a Wi-Fi stipend for remote employees. Work-from-home equipment stipend and coworking space subsidy for remote employees. Employee Resource Groups and employee-led community initiatives. Hackathons, team events, and company-wide employee appreciation activities. Eight hours of paid volunteer time off per quarter and charitable donation matching. 401(k) plan with a 4% employer match. Access to financial wellness resources, guidance, and a Certified Financial Planner. Employer-paid disability and life insurance premiums.