Sr. Marketing Automation Specialist

Accountabilities: Own the end-to-end execution of marketing automation programs in Marketo, including audience segmentation, email and landing page creation, workflows, A/B testing, quality assurance, tracking, and reporting. Partner with marketing teams to translate campaign requirements and business objectives into reliable, scalable, and high-quality automation solutions. Support and optimize the lead lifecycle, including lead routing, enrichment, scoring, nurturing, and campaign attribution. Collaborate closely with Salesforce administrators to ensure effective integration between marketing automation and CRM processes. Help manage and continuously improve the marketing technology stack, identifying opportunities to strengthen automation, data quality, operational efficiency, and campaign performance. Troubleshoot technical and operational issues, investigate data or workflow problems, and implement sustainable improvements. Leverage AI and emerging technologies to automate repetitive activities, streamline marketing operations, and improve the speed and effectiveness of marketing programs. Support marketing programs such as email campaigns, nurture journeys, webinars, events, and other digital initiatives from setup through execution, QA, and performance reporting. Requirements 3+ years of experience in marketing operations or marketing automation, with hands-on experience building and executing programs in Marketo or a comparable marketing automation platform. Practical Salesforce experience, including working with leads, contacts, campaigns, and reporting, along with a strong understanding of how CRM and marketing automation systems interact. Experience managing end-to-end marketing programs, including campaign setup, execution, testing, troubleshooting, and reporting. Strong analytical and problem-solving abilities, with an understanding of marketing data, attribution, funnel management, and campaign performance. Basic HTML/CSS skills and a high level of attention to detail, particularly when creating and quality-checking customer-facing marketing experiences. Ability to translate business requirements into technical solutions and execute projects with minimal oversight. Strong troubleshooting skills and a willingness to investigate data, workflows, and system behavior to identify root causes and better solutions. Curiosity about AI, automation, and emerging technologies, with an interest in applying them to improve marketing effectiveness and operational efficiency. Collaborative, adaptable communication style and the ability to work effectively across multiple teams in a fast-moving environment. A bachelor's degree or equivalent relevant professional experience is advantageous. Benefits Competitive base salary of $121,000–$181,000 for roles based in New York or San Francisco. Competitive base salary of $107,000–$161,000 for roles elsewhere in the United States. Equity and eligibility for performance-based bonus compensation. Medical, dental, and vision insurance, with 100% employer-paid premiums for employees on select plans. 401(k) retirement plan with employer matching of up to 1% of eligible pay per pay period, up to $2,000 annually. Flexible time off and paid holidays. Wellness, commuter, learning and development, and home-office equipment stipends. Parental benefits, including 12 weeks of paid parental leave, fertility/adoption/surrogacy support, and backup childcare. Mental health and wellness benefits, including no-cost access to coaching and therapy sessions. Employee Stock Purchase Program (ESPP). Mentorship, management development, and professional growth opportunities. Charitable giving support and paid volunteer time off. Remote work environment with flexibility to collaborate across a global organization.