Sr Manager, Brand Content & Thought Leadership

Accountabilities: Content Strategy and Thought Leadership: Develop and execute an integrated content strategy aligned with brand positioning, marketing priorities, communications objectives, and corporate growth goals. Build annual and quarterly editorial plans that connect research, expert perspectives, customer success stories, advocacy, and industry trends. Research and Insights Leadership: Provide strategic direction for research and insights programs, defining priorities, roadmaps, objectives, and success metrics. Build strong relationships with marketing, product, customer success, data, and executive stakeholders to ensure research addresses audience needs and supports business priorities. Editorial and Owned Media: Lead editorial strategy for publications, podcasts, and other owned content channels. Establish content governance frameworks, editorial standards, and best practices to ensure consistency, quality, relevance, and alignment across all content formats. Brand Authority and Discoverability: Identify opportunities to strengthen brand authority around key industry topics and emerging trends. Partner with digital marketing teams to advance search visibility through SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), adapting content strategies to evolving search behaviors and AI-driven discovery. AI-Enabled Content Innovation: Encourage the adoption of AI-supported content development, content engineering, and scalable distribution practices. Establish shared standards and promote innovation across global marketing teams to improve content effectiveness and operational efficiency. Team Leadership and Collaboration: Lead, coach, and develop a team responsible for research-based content, customer storytelling, and editorial initiatives. Manage priorities, resource allocation, budgets, and performance while collaborating with product marketing, vertical marketing, digital marketing, communications, customer success, data insights, and executive leadership. Performance Measurement and Optimization: Define and track KPIs that measure content quality, audience engagement, brand influence, and contribution to business objectives. Analyze performance insights to refine editorial priorities, optimize content investments, and demonstrate the impact of thought leadership programs. Requirements Professional Experience: At least 10 years of experience in content marketing, thought leadership, editorial strategy, communications, or a related field, with a proven track record of developing and executing integrated content programs. Leadership Experience: Demonstrated success leading content teams, managing cross-functional initiatives, allocating resources, and developing talent in a collaborative environment. Strategic Content Expertise: Strong understanding of brand storytelling, editorial planning, research-based content, customer advocacy, and thought leadership strategies that build credibility and influence. Research and Insights: Ability to translate research, data, expert perspectives, and customer evidence into compelling content that supports audience needs and organizational objectives. Digital and AI Knowledge: Familiarity with content performance measurement, SEO, GEO, AEO, and emerging AI-enabled content development and discovery practices. Stakeholder Management: Excellent communication, presentation, and relationship-building skills, including the ability to influence senior stakeholders and align diverse teams around shared priorities. Analytical and Business Acumen: Strong strategic thinking, prioritization, and problem-solving abilities, with the capacity to connect content investments to measurable business outcomes. Preferred Background: Experience in the technology sector or social impact ecosystem is an advantage. Benefits Competitive compensation: Annual base salary ranging from $117,200 to $157,500 , depending on qualifications, market factors, and other business considerations. Remote flexibility: Remote-flexible working arrangements for greater flexibility and work-life balance. Healthcare coverage: Medical, dental, and vision insurance. Retirement savings: 401(k) program with employer matching contributions. Paid time off: Flexible paid time off to support personal needs and time away from work. Family support: Generous parental leave. Wellness programs: Resources and initiatives designed to support employee well-being. Giving back: Donation-related programs that encourage community involvement and social impact. Additional protection: Pet insurance, legal services, and identity protection benefits. Professional development: Tuition reimbursement to support continued learning and career growth.