Sr. Director of Growth, Product

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts Role Overview The Sr. Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention, and monetisation. This leader will own the strategy and execution of growth initiatives that directly impact key company metrics such as trial-to-paid conversion, customer engagement, and churn reduction. You’ll work closely with Product, Marketing, Customer Success, and Product Marketing teams to identify high-leverage opportunities across the customer lifecycle, design scalable reward systems, and implement product experiences that drive sustained growth and user delight. Key Responsibilities Strategic Leadership: Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion Cross-Functional Collaboration: Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives Growth Mechanics Expertise: Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem Data-Driven Optimization: Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn Team Leadership: Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact Experimentation & Testing: Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels SaaS B2B2C Growth: Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers Insights & Reporting: Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting Qualifications 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn Strong analytical and experimental mindset - comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making Excellent communication, influence, and stakeholder management skills across technical and non-technical teams Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred