Social Media Manager

Accountabilities: Develop and execute scalable, multi-platform social media strategies based on consumer insights, cultural trends, audience behaviours, and business objectives. Build and evolve community management frameworks that encourage meaningful engagement across TikTok, Instagram, Reddit, YouTube, and relevant online communities. Own the end-to-end social content calendar, balancing evergreen campaigns, cultural moments, planned initiatives, and reactive opportunities. Translate strategic priorities into clear, actionable creative briefs that enable content creators, producers, and external agencies to deliver high-impact work. Guide and collaborate with social content producers, creators, and agency partners to ensure content remains platform-native, relevant, and aligned with the broader strategy. Monitor social conversations, audience sentiment, trends, and performance metrics to identify opportunities and continuously optimize the social strategy. Use analytics and social listening insights to evaluate performance, demonstrate ROI, and inform future campaigns and content decisions. Lead social media crisis management strategies, coordinating with PR, Customer Support, and other internal stakeholders to protect brand reputation. Stay ahead of emerging social behaviours, formats, platforms, creator trends, and technologies that could strengthen audience growth and engagement. Requirements: 5+ years of experience in social media strategy, community growth, strategic content planning, or a closely related role. Strong expertise in the dynamics, formats, audiences, and best practices of TikTok, Instagram, Reddit, YouTube, and other relevant social platforms. Demonstrated ability to transform consumer insights and cultural trends into compelling, multi-format, platform-native social campaigns. Proven experience developing and implementing social strategies that support measurable brand and business objectives. Experience managing or directing content creators, social producers, creative teams, and/or external agencies. Strong strategic thinking combined with excellent creative judgment and the ability to turn ideas into clear, actionable plans. Data-driven mindset with hands-on experience using social listening, sentiment analysis, and performance analytics tools. Excellent communication and stakeholder management skills, with the ability to collaborate effectively across creative, marketing, PR, and customer-facing teams. Strong understanding of online communities, emerging social trends, and evolving consumer behaviours. A background in trend forecasting, social listening, creator-led brands, or the travel sector is a plus. Familiarity with emerging AI tools that can improve social media workflows, content development, research, or performance analysis is an advantage. Professional proficiency in English is required; Spanish language skills are a plus. Benefits: Fully remote working arrangement. Full-time employment opportunity within a global, international team. Opportunity to work on a high-growth brand with a worldwide audience. Significant ownership and influence over global social media strategy and community growth. Collaboration with creative professionals, content creators, agencies, PR, and customer-focused teams across different markets. Exposure to a fast-moving environment where cultural trends, emerging platforms, and new technologies can directly influence strategy. Competitive compensation, with salary expectations discussed as part of the application process. For candidates based outside Ireland or Portugal, the engagement may be structured as a B2B/self-employed contract, subject to the applicable arrangement. Opportunity to develop expertise at the intersection of social media, travel, technology, community building, and AI-enabled workflows.