SEO Strategist

Accountabilities: Execute SEO strategies across a portfolio of established websites, supporting initiatives from initial research through implementation and performance measurement. Conduct keyword research and map relevant terms to pages based on search intent, business priorities, and lead-generation potential. Monitor competitor activity and organic search performance, identifying changes in visibility, ranking opportunities, and areas requiring attention. Investigate ranking declines, traffic fluctuations, and competitor gains, providing clear findings and actionable recommendations. Develop content briefs for service pages, location pages, equipment pages, route pages, cost guides, and other high-value website content. Refresh and optimize existing content by updating information, consolidating pages, improving internal links, and aligning content with search intent. Generate AI-assisted content for assigned page series, then edit, fact-check, and optimize it to ensure accuracy, usefulness, and quality before publication. Support programmatic SEO and location-page initiatives through research, quality assurance, and content checks. Conduct website crawls to identify technical SEO issues, indexation problems, broken links, and internal linking gaps. Work with developers to prioritize and implement technical SEO improvements. Build and maintain SEO reports and dashboards, tracking performance changes, opportunities, and results. Analyze organic search data to understand the contribution of SEO initiatives to qualified leads and revenue, beyond traffic and rankings alone. Support link-building, outreach, and broader website authority-building initiatives. Collaborate with writers, designers, developers, data specialists, and PPC teams to coordinate and deliver SEO projects. Communicate progress, risks, and opportunities proactively to the Senior SEO Lead. Use AI tools to accelerate research, analysis, content briefs, outlines, quality checks, and reporting while validating all generated output. Develop and improve AI-assisted workflows and automations that increase efficiency, and document processes through reusable SOPs and quality assurance checklists. Requirements: 1–3 years of experience in SEO, content, digital marketing, or a related analytical role. Working knowledge of search engine optimization fundamentals, including keyword research, search intent, on-page SEO, internal linking, and indexation. Hands-on familiarity with AI tools such as ChatGPT, Claude, or similar platforms, along with an interest in finding more efficient ways to work. Strong ownership, work ethic, and follow-through, with the ability to take responsibility for tasks and see them through to completion. Curiosity, adaptability, and coachability, including the ability to ask thoughtful questions, receive feedback, and apply it quickly. Clear written and verbal communication skills, including the ability to create actionable briefs that other team members can execute. Comfort working with spreadsheets, analytics platforms, and performance data. Interest in understanding how SEO contributes to qualified leads and business revenue, not just search rankings. Ability to work independently, manage multiple priorities, and maintain quality and accuracy when using AI-generated content or recommendations. Nice to have: Experience in transportation, logistics, trucking, construction, equipment, home services, legal, finance, or another lead-generation industry. Nice to have: Exposure to programmatic SEO or large, location-based website portfolios. Nice to have: Experience writing, editing, or optimizing web content. Nice to have: Familiarity with WordPress, Elementor, or Airtable as a content management system. Nice to have: Basic HTML knowledge, familiarity with schema markup, or experience collaborating with developers on technical improvements. Nice to have: Experience developing prompts, AI workflows, or automations for marketing activities. Familiarity with tools such as Google Search Console, GA4, Looker Studio, Ahrefs, Semrush, Profound, SEOTesting, Screaming Frog, Sitebulb, PageSpeed Insights, WordPress, Airtable, and ClickUp is useful, but knowledge of every tool is not expected from day one. Candidates must reside in Latin America and submit their CV in English. An optional video presentation of up to two minutes highlighting relevant experience and suitability for the role is encouraged and may receive priority. Benefits: Fully remote working arrangement. Full-time position. Opportunity to work across an established portfolio of websites in competitive industries. Direct collaboration with an experienced Senior SEO Lead and cross-functional specialists. Hands-on ownership of SEO projects, page types, and performance initiatives. Opportunity to develop expertise in AI-assisted SEO workflows, automation, and programmatic SEO. Room for professional growth, with increasing responsibility as skills and performance develop.