SEO Specialist (Brand Protection)

Accountabilities: SEO Strategy and Execution: Develop and implement comprehensive SEO strategies to improve website rankings for brand-related search queries across competitive iGaming markets, with a focus on sustainable organic visibility and traffic growth. Satellite Website Management: Launch, optimize, and promote satellite websites to secure and maintain strong positions in Google search results. Take ownership of SEO projects throughout their lifecycle, from planning and implementation to performance monitoring. Content and Link Building: Develop and execute content strategies and link-building initiatives that strengthen website authority, improve relevance, and support targeted keyword rankings. SERP and Competitor Analysis: Analyze search engine results pages, competitor activities, keyword opportunities, and ranking factors to identify growth opportunities and refine SEO strategies. Algorithm Monitoring and Adaptation: Track Google algorithm updates, assess their impact on website performance, and adjust SEO tactics to maintain visibility and respond effectively to ranking fluctuations. Expired Domain Research: Identify, research, and evaluate expired domains for potential SEO projects, assessing their quality, history, relevance, and suitability for further development. SEO Experimentation: Formulate, prioritize, and test SEO hypotheses to improve organic traffic, keyword positioning, and overall website performance. Performance Monitoring and Optimization: Track key SEO metrics, analyze campaign outcomes, and use data-driven insights to optimize strategies and improve results over time. Brand Protection Support: Contribute to brand protection initiatives by strengthening organic search visibility for relevant brand queries and managing satellite website projects across competitive markets. Requirements Professional Experience: At least two years of hands-on SEO experience within the gambling or iGaming industry, with a proven ability to deliver measurable organic search improvements. Competitive SEO Projects: Demonstrated experience launching, promoting, and optimizing websites in highly competitive niches, including the ability to develop strategies that improve rankings and organic traffic. International Market Expertise: Experience working with Tier-1 and Tier-2 markets and an understanding of the competitive dynamics of international search environments. Search Engine Knowledge: Strong understanding of Google's algorithms, ranking factors, search engine updates, and their implications for SEO performance. Research and Strategy Development: Practical experience in SERP analysis, competitor research, keyword evaluation, and the development of effective SEO strategies. Technical and Content SEO: Solid knowledge of on-page, off-page, and technical SEO, including content optimization, link building, website structure, and authority development. Expired Domain Expertise: Experience researching, assessing, and selecting expired domains, including evaluating their quality and suitability for SEO projects. Analytical and Problem-Solving Skills: Strong analytical thinking and the ability to interpret performance data, identify ranking issues, test hypotheses, and adapt strategies based on measurable results. Ownership and Independence: A proactive, results-oriented mindset, with the ability to manage SEO projects independently, prioritize tasks, and take responsibility for outcomes. Language Proficiency: Proficiency in Ukrainian, both written and spoken, to support effective communication and execution. Preferred Qualifications: Experience managing satellite websites, mono-brand SEO initiatives, or cross-brand SEO projects is an advantage. Familiarity with resolving Google penalties, algorithmic filters, and domain blocks is also desirable. Benefits Fully Remote Work: Work remotely from a location that suits you, with the original role open across multiple European locations. Flexible Benefits Program: Access a benefits cafeteria offering a variety of options to support your personal needs, lifestyle, and professional development, including: Children's allowance. Mental health support. Sports and fitness activities. Language courses. Automotive services. Veterinary services. Home office setup assistance. Dental services. Books and stationery. Training and professional development compensation. Massage services. Professional Development: Benefit from learning opportunities and training support to strengthen your SEO expertise and expand your professional capabilities. International Environment: Collaborate with an international team operating across multiple markets within a dynamic, data-driven digital entertainment industry. Career Development: Take ownership of SEO projects, experiment with new strategies, and contribute to initiatives that support organic growth and brand visibility. Employment Type: Full-time position.