Senior Video Creative, Performance - Kraken Consumer

Accountabilities: Lead performance video production: Conceptualize, create, edit, and deliver high-quality paid video campaigns for product launches, promotions, marketing initiatives, and ongoing acquisition activities. Develop platform-specific creative: Produce video content tailored to Meta, TikTok, YouTube, LinkedIn, Reddit, and X, adapting formats, storytelling, and creative approaches to each platform's audience and requirements. Integrate generative AI into production: Use AI-powered video and image tools as core creative production methods, continuously exploring new technologies and developing repeatable workflows that improve efficiency and output quality. Drive creative innovation: Bring original, culturally relevant, and internet-native ideas to campaign briefs, experiment with new concepts, and develop successful creative approaches into reusable campaign themes. Manage creative delivery at scale: Produce and localize assets across markets, languages, formats, and regulatory requirements while managing multiple projects and competing deadlines. Optimize creative performance: Analyze campaign results alongside Performance Marketing teams, interpret metrics such as hook rate, click-through rate, conversion rate, cost per acquisition, and return on ad spend, and translate insights into improved creative concepts. Support cross-format campaigns: Contribute to AI-assisted static advertising when needed, maintaining brand consistency and adapting creative assets to campaign objectives. Collaborate across teams: Partner with Product Marketing, compliance specialists, regional stakeholders, and fellow creatives to secure approvals and deliver effective campaigns without compromising the original idea. Maintain creative excellence: Uphold high production standards, manage organized and reusable project files, incorporate feedback effectively, and help establish best practices for performance video creation. Requirements Professional experience: At least five years of experience in performance video creative within a high-volume in-house creative team or performance marketing agency. Experience in fintech, cryptocurrency, gaming, or another regulated industry is highly desirable. Strong video production skills: Demonstrated ability to manage the full video creation process, from concept development and scripting to editing, sound design, and final delivery. Generative AI expertise: Hands-on experience with AI-powered video and image generation tools, supported by a portfolio demonstrating successful implementation in real campaigns. Portfolio of proven work: A portfolio showcasing paid video campaigns, including two or three complete video examples, at least one AI-generated or AI-assisted project, and a tested concept with insights into its performance and subsequent creative improvements. Platform expertise: Strong understanding of Meta, TikTok, YouTube, and other major advertising platforms, including their creative specifications, audience expectations, and content conventions. Performance marketing knowledge: Experience working within structured creative testing programs, with the ability to interpret campaign metrics, identify successful creative elements, and make data-informed decisions. Creative and cultural awareness: Excellent storytelling, copywriting, and conceptual skills, combined with a strong understanding of internet culture, emerging trends, humor, and audience behavior. Adaptability and execution: Ability to manage multiple projects simultaneously, meet tight deadlines, respond to changing priorities, and maintain high standards through multiple rounds of feedback. Regulatory awareness: Experience creating marketing assets that accommodate compliance requirements, risk warnings, disclaimers, and market-specific restrictions without sacrificing clarity or impact. Communication and collaboration: Strong written and verbal communication skills, with the ability to work effectively with creative, marketing, product, and compliance teams in a globally distributed environment. Commitment to clarity: A strong instinct for straightforward messaging that communicates product value without relying on exaggerated claims, unnecessary jargon, or misleading language. Benefits Remote work: Work remotely from Canada as part of a globally distributed team. Full-time opportunity: Join an international organization focused on developing accessible financial technology and digital asset products. Creative ownership: Take responsibility for performance video projects from initial concept through production, delivery, and iteration. AI-driven innovation: Work with emerging generative AI technologies and contribute to scalable, forward-looking creative production workflows. Cross-functional collaboration: Partner with professionals across creative, marketing, product, and regional teams. Professional development: Strengthen your expertise in performance marketing, creative experimentation, AI-assisted production, and multi-market campaign development. High-impact work: Create campaigns designed to influence product discovery, user acquisition, engagement, and measurable business outcomes.