Senior Software Development Engineer (Social Planner- AI)

About us HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes. To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability. Our people With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home. Our impact Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We’re proud to be a part of that. Learn more about us on our YouTube Channel or Blog Posts About the Team: The Social Planner team is a dedicated product group within HighLevel’s Leadgen organization, focused on delivering a seamless social media management experience. We empower agencies and businesses to create, schedule, and manage posts across multiple platforms, while also providing automation, analytics, and engagement tools. Our primary objectives are to drive Social Planner adoption, improve feature retention, and maximize user engagement by making social publishing effortless and impactful. We are responsible for: Post Publishing & Scheduling We enable agencies to publish and schedule posts across major social platforms, ensuring timely and consistent content delivery. Post Automation We support advanced publishing workflows, including CSV uploads, RSS-to-post, Review Posts, Category Queues, and Recurring Queues—giving agencies full flexibility to manage content at scale. Engagement & Insights Through Social Statistics, Comment Management, and Social Listening, we provide agencies with deep insights into performance and engagement, enabling data-driven content strategies. Best Time to Post We surface AI-driven recommendations on when to post for maximum reach and engagement, helping agencies optimize their content strategy. Multi-Platform Integration We currently support integrations with 9 major platforms—Google Business Profile, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky—along with HighLevel’s internal Community product. 🌍 Scale & Reach: 1.6M+ social accounts connected to HighLevel through Social Planner 2,000+ new accounts added daily 22.6M posts published this year alone 100K+ posts published daily through our platform This scale demonstrates Social Planner’s critical role in powering social presence for agencies worldwide. About the Role: We are looking for an experienced software engineer with strong technical and communication skills who has developed full stack web apps, created solid APIs and beautiful interfaces for consuming them in user friendly apps. Focusing on details and well written self documented code are essential for this position. You can expect to collaborate with a solid team of designers, product managers, developers and testers on a daily basis. You must be experienced in building highly scalable and resilient systems that can meet our customer needs. Responsibilities: Improve and create new lead capture domain models. Build backend & Frontend API features and architecture. Work cross-functionally across our platform, experience, integrations, payments and marketplace teams. Drive performance through benchmarking and optimization Work with a wide range of systems, processes, and technologies to own and solve problems from end to end Collaborate closely with our leadership team including engineers, designers, and product managers to build new features and products Uphold high engineering standards and bring consistency to the many codebases and systems you will encounter. Work on 1 to 2 products. Create and improve lead capture tools like funnels, websites, forms, surveys, social media Architect and build backend & Frontend APIs and features Your Core Skills: 4+ years of experience in a full-stack environment. Develop and maintain a highly scalable email builder web App, enabling customers to send ~30 million emails per day. Manage email statistics and integrate with internal teams leveraging email builder templates. Scale and optimize our countdown timer, used across emails, websites, and funnels, with more than 300K daily views. Design and develop Brand Board, a tool that helps customers build and integrate their brand identity seamlessly across the platform. Optimize application performance and scalability using modern development practices. Troubleshoot, debug, and implement improvements to existing systems. Proficient with various programming languages and tools such as but not limited to Javascript, TypeScript, Vue.js , NodeJS, and GraphQL Must be able to work with a team and collaborate remotely. You have an entrepreneurial mindset, are eager to take on different roles when necessary and know how to navigate a start-up environment. You are fulfilled by being a generalist working on both the frontend, backend, and anything it takes to solve problems and delight users and take pride in working on projects involving a variety of technologies and systems. Ability to stitch together many different services and processes together, even if you have not worked with them before. Hold a great deal of empathy for your team and users, you are a steward of crafting great experiences. Have great communication skills and can thrive in a highly collaborative environment when working cross-functionally with many stakeholders. Driven by product quality, and innately know how to balance trade-offs with time to launch new features. A keen eye for design and love to think about user flows and user experiences. Must have experience with HTML5 and CSS3