Senior Product Marketing Manager - Outbound

Accountabilities: Go-to-Market Strategy and Execution: Translate product strategies and roadmap initiatives into clear go-to-market narratives, launch plans, and marketing programs that support business objectives and customer needs. Product Launch Management: Own the planning, coordination, and execution of product releases, ensuring launches are delivered on schedule, aligned across teams, and positioned to generate meaningful business impact. Positioning and Messaging: Develop and refine product positioning, value propositions, and messaging that clearly communicate product benefits, differentiate solutions in the market, and resonate with target buyers. Sales and Customer Success Enablement: Create and deliver practical enablement resources, including presentations, product demonstrations, marketing collateral, sales decks, and ROI calculators, to strengthen sales effectiveness and customer confidence. Cross-Functional Collaboration: Work closely with product management, sales, marketing, and client success teams to align messaging, improve win rates, accelerate adoption, and ensure consistent communication throughout the customer journey. Customer Engagement: Facilitate Customer Advisory Boards in partnership with product and client success teams, participate in executive-level conversations, conduct customer interviews, and represent the business at relevant company and industry events. Performance Measurement: Track, analyze, and report on launch effectiveness, product awareness, adoption, and other key performance indicators. Use insights to optimize marketing strategies and improve future launches. AI-Enabled Marketing Innovation: Leverage AI tools to accelerate launch planning, strengthen messaging, improve content quality, and increase the efficiency of product marketing workflows. Project and Initiative Management: Manage multiple product marketing initiatives simultaneously, coordinate stakeholders, adapt to changing priorities, and contribute to cross-functional projects that advance broader business goals. Continuous Improvement: Gather market and customer insights, incorporate relevant feedback into product messaging, and ensure that launch strategies and enablement materials remain useful, consistent, and aligned with business priorities. Requirements Professional Experience: 5–7 years of experience in product marketing, marketing, sales enablement, or a related field, with a proven track record of delivering successful product launches. Product Launch Expertise: Demonstrated ability to manage complex product launches from planning through execution, translating product capabilities and strategies into clear messaging and measurable commercial outcomes. AI Proficiency: Practical experience using AI tools to accelerate launch development, refine positioning and messaging, improve content quality, and streamline marketing processes. Strategic and Operational Skills: Ability to balance long-term product marketing strategy with hands-on execution, manage competing priorities, and deliver high-quality work within established timelines. Communication and Storytelling: Excellent written and verbal communication skills, strong presentation abilities, and the capacity to communicate product value clearly to diverse audiences, including senior executives. Cross-Functional Leadership: Proven ability to influence stakeholders, build alignment across product, sales, marketing, and client success teams, and drive initiatives forward without requiring formal people management authority. Project Management: Strong organizational and project management skills, including the ability to coordinate multiple projects, manage deadlines, and maintain consistency across launch activities and deliverables. Commercial and Customer Focus: Understanding of buyer needs, product adoption, sales effectiveness, and customer success, with the ability to turn customer insights into compelling positioning and practical enablement. Technology and Marketing Tools: Hands-on experience with tools such as Salesforce, Asana, Klue, Clozd, Gong, Pendo, Claude, and Microsoft Copilot, or comparable platforms used for sales enablement, product analytics, competitive intelligence, and AI-assisted workflows. Adaptability and Ownership: A proactive, execution-oriented mindset, strong attention to detail, and the ability to take ownership of initiatives, respond to evolving priorities, and continuously improve marketing effectiveness. Benefits Remote Work Flexibility: Remote working opportunities for eligible candidates based in the United States. Healthcare Coverage: Medical, dental, and vision insurance. Retirement Savings: 401(k) savings plan with employer matching. Paid Time Off: Flexible planned paid time off and generous sick leave. Family Support: Employer-paid parental leave. Disability Coverage: Employer-paid short-term disability insurance. Work-Life Balance: A culture that values flexibility, employee well-being, and sustainable work practices. Inclusive Workplace: A welcoming and collaborative environment that values diverse backgrounds, perspectives, and skills. Purpose-Driven Work: The opportunity to support mission-driven organizations through software that helps them strengthen communities, engage members, and achieve meaningful outcomes. Professional Impact: Opportunities to collaborate across teams, contribute innovative ideas, and influence product launches, customer engagement, and business growth. Community Involvement: A commitment to community engagement and making a positive difference through technology and collaboration.