Senior Product Manager, Audience Lifecycle Tools

Accountabilities: Own product strategy and roadmap: Lead the product roadmap for audience lifecycle and marketing technology platforms, including Piano.io and Salesforce Marketing Cloud, translating cross-functional needs into clear priorities, product requirements, and engineering backlogs. Develop scalable audience activation tools: Build, configure, and optimize internal-facing platforms that enable content, marketing, and editorial teams to manage audience engagement independently through intuitive self-service workflows, appropriate permissions, and governance standards. Optimize audience lifecycle journeys: Partner with cross-functional teams to develop scalable automation capabilities that improve the entire audience journey, from email discovery and content re-engagement to recurring donation conversion, retention, and win-back initiatives. Strengthen data integration and measurement: Collaborate with Data and Analytics teams to improve customer data platform (CDP) segmentation, tracking taxonomies, and attribution models, ensuring campaign performance and audience outcomes are measurable. Enhance newsletter infrastructure: Drive technical development and platform improvements for editorial newsletter products, working closely with newsroom and product leadership to strengthen functionality, scalability, and audience engagement. Integrate AI and workflow automation: Identify, evaluate, and implement practical, responsible AI solutions and automation capabilities that reduce repetitive manual tasks and improve the efficiency of lifecycle marketing workflows. Support audience diversification: Develop segmentation and personalization strategies that help engage and retain diverse, cross-generational audiences across digital touchpoints. Drive documentation and adoption: Create product documentation, establish standard operating procedures and lifecycle governance practices, and deliver internal training to encourage consistent adoption of tools across departments. Coordinate cross-functional execution: Align product, engineering, marketing, editorial, design, and data stakeholders around shared objectives, ensuring product decisions balance user needs, technical feasibility, operational efficiency, and organizational goals. Requirements Product management experience: At least five years of digital product management experience, including ownership of complex platforms, products, or internal tools and a demonstrated record of delivering measurable business or audience outcomes. Marketing technology expertise: Substantial experience with enterprise marketing automation platforms, customer data platforms, or audience lifecycle solutions, such as Salesforce Marketing Cloud, Piano.io, Braze, Iterable, or Segment. Product strategy and technical execution: Proven ability to translate complex, cross-departmental requirements into structured user stories, technical specifications, prioritized roadmaps, and actionable engineering backlogs. Platform implementation experience: Demonstrated success leading technical software migrations, vendor integrations, enterprise platform rollouts, or comparable large-scale tooling initiatives. Data-driven decision-making: Strong understanding of digital analytics, audience segmentation, cohort tracking, retention funnels, attribution, and structured A/B testing, with the ability to use insights to guide product improvements. Systems thinking: Ability to synthesize competing stakeholder needs across a complex organizational structure and translate them into a coherent product architecture and execution plan. Internal platform enablement: A strong understanding of internal users and their workflows, with the ability to balance self-service flexibility, usability, operational efficiency, and appropriate governance. Communication and stakeholder management: Excellent written, verbal, and presentation skills, including the ability to explain technical concepts clearly to both technical and non-technical audiences and influence cross-functional partners. Iterative problem-solving: Ability to identify high-impact opportunities, prioritize product enhancements, manage evolving roadmaps, and adapt to changing organizational and technical requirements. Education: A bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field, or equivalent practical experience demonstrating comparable product management and technical capabilities. Preferred qualifications: Experience in media, digital publishing, nonprofit organizations, or subscription- and membership-based businesses. Practical experience implementing AI-enabled automation, algorithmic segmentation, or intelligent personalization within marketing workflows. Familiarity with user privacy regulations, consent management frameworks, and consumer data protection and compliance standards. Benefits Competitive salary: Annual salary range of $132,915.86–$151,852.82 USD , depending on experience, qualifications, and work location. Comprehensive healthcare coverage: Access to medical, dental, and vision insurance options for eligible employees and their dependents. Financial protection: Life and accidental death and dismemberment insurance, short-term disability, and long-term disability coverage options. Retirement savings: Access to voluntary retirement savings plans for eligible employees. Paid time off: Paid leave and time-off benefits designed to support personal well-being and work-life balance. Remote work flexibility: The option to work remotely from an approved location within the United States, work on-site at an approved office location subject to desk availability, or combine remote and on-site work. Full-time employment: A full-time, exempt position offering the opportunity to own strategic product initiatives and influence long-term audience engagement capabilities. Meaningful mission: Contribute to audience growth, digital innovation, and experiences that help connect people with valuable information, content, and services. Collaborative and inclusive culture: Work alongside multidisciplinary teams in an environment that values diverse perspectives, ethical practices, collaboration, and continuous improvement.