Senior Paid Media Specialist

Accountabilities:: Manage a portfolio of automotive dealership advertising accounts across Google Ads, Meta Ads, and Microsoft Advertising using the Fluency platform. Oversee campaign strategy and execution, including budget allocation, bid management, search terms, audience targeting, creative optimization, and inventory updates. Take ownership of high-value dealership groups and complex accounts, ensuring consistent performance, strong client relationships, and alignment with business objectives. Lead monthly performance reviews with key clients, presenting campaign results, identifying opportunities, and recommending actionable optimization strategies. Monitor campaign performance against key metrics, including cost per lead, lead volume, return on ad spend, and budget pacing. Act as the primary technical escalation point for the paid media team, troubleshooting issues involving conversion tracking, Google Tag Manager, GA4, attribution, account configurations, and inventory feeds. Investigate and resolve campaign delivery problems, disapproved feeds, tracking discrepancies, and other technical challenges while documenting solutions to prevent recurring issues. Support the onboarding and training of new Paid Media Specialists, providing guidance on platform setup, campaign management, client communication, and internal processes throughout their first 90 days. Conduct regular check-ins with new team members, monitor their development, and help them build the technical and client-facing skills needed to succeed. Maintain regular communication with dealership principals, marketing directors, Client Success teams, and SEO specialists to ensure effective collaboration and client satisfaction. Translate complex campaign data and technical issues into clear, accessible explanations and practical recommendations for clients and internal stakeholders. Maintain accurate monthly reporting, campaign checklists, budget tracking, and internal knowledge base documentation. Monitor account health, tracking accuracy, inventory feed performance, escalation resolution times, and client retention indicators. Contribute to continuous improvement initiatives, helping strengthen team workflows, operational standards, and advertising performance processes. Requirements: At least 5 years of hands-on experience managing Google Ads and Meta Ads campaigns, including advanced campaign setup, optimization, and technical troubleshooting. Previous experience in automotive digital marketing, preferably supporting automotive dealerships and multi-location dealer groups. Strong understanding of automotive inventory feeds, Google Merchant Center, and model-level advertising campaigns. Proven agency experience managing multiple client accounts simultaneously, including large, complex, or high-touch portfolios. Working proficiency in Google Analytics 4 (GA4) and Google Tag Manager, including conversion tracking, attribution, and performance measurement. Previous experience using the Fluency advertising management platform. Strong understanding of paid media strategy, campaign performance analysis, audience targeting, bidding strategies, and budget optimization. Excellent analytical and problem-solving abilities, with the capacity to identify performance issues, investigate technical problems, and implement effective solutions quickly. Strong organizational skills and exceptional attention to detail, particularly when managing multiple accounts, deadlines, budgets, and reporting requirements. Excellent written and verbal communication skills, with the confidence to lead client meetings, explain performance results, and manage challenging conversations professionally. Demonstrated ability to build trusted client relationships, manage expectations, and remain composed when addressing urgent issues or performance concerns. Previous experience mentoring, training, or onboarding paid media specialists is highly desirable. Familiarity with OEM cooperative advertising (co-op) programs is an advantage. Relevant certifications in Google Ads, GA4, Meta Blueprint, or Microsoft Advertising are preferred. A proactive and adaptable mindset, with the ability to thrive in a fast-paced environment where priorities and challenges can change frequently. A genuine interest in coaching others, sharing knowledge, and contributing to continuous team improvement. Motivation to take on increasing responsibilities and progress toward future leadership opportunities, such as Paid Media Team Lead, Director of Digital Advertising, or a platform and automation leadership role. Benefits: Remote or hybrid working arrangement, with flexibility to choose the option that best suits your needs. Senior-level position with significant visibility and ownership of high-value client accounts. Opportunity to influence team performance, mentor new colleagues, and contribute to broader operational improvements. Clear career progression opportunities toward Paid Media Team Lead, Director of Digital Advertising, or platform and automation leadership positions. Collaborative and supportive team environment built around four core values: Grit, Elevating Others, Embracing Discomfort, and Continuous Improvement. Opportunities to expand your expertise in automotive digital marketing, advertising technology, campaign automation, and performance optimization. Meaningful professional impact through the management of major automotive dealership accounts and the development of future team talent.