Senior Marketing Automation Manager

Accountabilities: Marketing Automation Platform Ownership: Serve as the Marketo platform owner and subject matter expert, overseeing architecture, governance, user management, and best practices across the portfolio. Lead post-migration optimization of the consolidated Marketo and Salesforce environment, partnering with Marketing Operations, RevOps, and data teams to standardize fields, scoring models, program templates, and naming conventions. Data Architecture and Governance: Design and maintain scalable data structures for segmentation, lead scoring, attribution, and reporting across multiple products and customer bases. Own data hygiene, consent and compliance requirements—including CAN-SPAM, TCPA, and GDPR—and email deliverability standards. Campaign Execution and Optimization: Oversee day-to-day marketing automation operations, including campaign setup, segmentation, scheduling, quality assurance, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns. Develop reusable program templates and modular email and landing page assets to improve speed and consistency. Optimize automated programs using behavioral data and performance trends, sharing insights on calls to action, landing pages, and funnel performance with messaging teams. Troubleshoot integration, lead-scoring, CRM synchronization, and campaign execution issues before launch. Cross-Functional Partnership: Work with Growth and Product Marketing to operationalize demand generation, lead quality, scoring strategies, and funnel reporting. Enable Customer Marketing teams by building and measuring onboarding, retention, expansion, and advocacy journeys. Collaborate with Sales, RevOps, and Marketing Operations on lead management, routing, service-level agreements, and closed-loop reporting between Marketo and Salesforce. Partner with Product and data teams to incorporate product usage and account signals into the marketing data model. Campaign Infrastructure: Support Partner and Field Marketing with automation infrastructure for webinars, events, and account-based marketing (ABM) programs. Ecosystem and Multi-Product Automation: Build behavioral triggers and multi-step journeys that encourage customers to adopt additional products, with personalization based on trade, product mix, and lifecycle stage. Design and maintain complex lead-routing logic so ecosystem and cross-sell leads reach the appropriate sales team or account owner with the necessary context and service-level expectations. Establish measurement frameworks for multi-product attribution, cross-sell pipeline, attach rates, and incremental lift from journey and personalization experiments. Prioritization and Operational Excellence: Own the marketing automation roadmap and prioritization process, balancing business impact, available resources, performance data, and stakeholder needs. Manage request intake and team capacity through shared project management processes, with clear service levels and documentation. Balance immediate execution requirements with long-term platform scalability, and continuously improve planning, delivery, quality assurance, and measurement practices. Requirements 7+ years of experience in marketing automation, marketing operations, or marketing technology; B2B SaaS experience is strongly preferred. 3+ years of people leadership experience, including leading teams through platform migrations, consolidations, or complex cross-functional initiatives. Deep, hands-on Marketo expertise; Marketo Certified Expert credential strongly preferred. Experience with multiple marketing automation platforms, such as HubSpot, Pardot, Eloqua, or Acoustic, and a demonstrated ability to optimize and standardize platforms following migrations or instance consolidations. Strong working knowledge of Salesforce, including Marketo-to-Salesforce synchronization, campaign and lead objects, and closed-loop reporting. Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting. Proven ability to build complex lead-routing and assignment logic for multi-product campaigns involving multiple sales teams and account ownership models. Experience supporting cross-sell, multi-product, or ecosystem programs across a multi-product or multi-brand portfolio is strongly preferred. Working knowledge of email compliance, data governance, and deliverability best practices, including CAN-SPAM, TCPA, and GDPR. Strong analytical skills and the ability to translate performance data into actionable recommendations and prioritization decisions. Advanced familiarity with HTML and CSS; experience with Velocity scripting, webhooks, or APIs is an advantage. Excellent project management skills, including request intake, prioritization, capacity management, and cross-functional stakeholder leadership. Strong verbal and written communication skills, attention to detail, and operational discipline. Comfortable working in a fast-paced, high-growth, and evolving environment. Salesforce Administrator certification is a strong plus. Must be eligible to work in the United States without employer sponsorship. Benefits Target annual base compensation of $130,000–$145,000 USD in most US locations. Final offers may vary based on location, local market conditions, experience, and expertise. Flexible work arrangements, with the option to work remotely, in-office, or in a hybrid setup within the country of employment. Health and wellness benefits available from day one. Annual wellness stipend. 401(k) plan with up to a 4% employer match and immediate vesting. Flexible and generous flexible time off (FTO). Employee Stock Purchase Program. Continued investment in professional development. Potential travel to the Denver headquarters or other North American office locations.