Senior Manager, Influencer Marketing

Accountabilities: Develop and own the overall influencer marketing strategy, optimizing a tiered creator program based on performance, business priorities, and growth opportunities. Build and maintain a vetted network of creators across midlife health, wellness, lifestyle, and comedy, with a focus on Instagram, TikTok, and YouTube. Identify new partnership opportunities, assess creator suitability, and determine where to invest, experiment, or reallocate resources. Lead creator partnerships and negotiations, establishing scalable agreements covering compensation, paid usage, whitelisting, exclusivity, content licensing, and usage rights. Manage relationships and negotiations with creators, talent managers, agencies, and high-profile talent. Define performance indicators and measurement frameworks that connect influencer investment to brand awareness, patient acquisition, conversions, and other business outcomes. Collaborate with Growth and Paid Media teams to coordinate campaign amplification, partnership advertising, and attribution strategies. Own the planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget. Lead influencer marketing initiatives for major brand campaigns, creator-led events, integrated marketing moments, and celebrity partnerships. Work with Legal, Compliance, and clinical teams to ensure creator content is medically accurate, consistent with brand standards, and compliant with FTC guidelines and healthcare advertising requirements. Manage agency and talent partners while establishing scalable processes for creator vetting, campaign briefs, content approvals, and performance reporting. Mentor junior team members, strengthen team capabilities, and build repeatable systems that support the continued growth of the influencer marketing function. Requirements: 6–9 years of experience in influencer marketing, creator marketing, or social media marketing. At least 2–3 years of experience owning and managing an influencer marketing program end to end, ideally within an in-house team. Demonstrated experience directly managing seven-figure or larger influencer marketing budgets, including financial planning, forecasting, budget pacing, and reconciliation. Strong understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights. Proven negotiation skills and experience managing relationships with creators, talent managers, agencies, and high-profile partners. Data-driven approach to marketing, with experience measuring campaign performance through metrics such as CPM, customer acquisition cost (CAC), conversions, and broader business outcomes. Experience working in healthcare, wellness, or another regulated industry is preferred, along with familiarity with FTC guidelines and advertising compliance requirements. Ability to balance strategic planning with hands-on campaign execution in a fast-paced, high-growth environment. Strong cross-functional communication and collaboration skills, with the ability to influence stakeholders, manage competing priorities, and drive accountability. A builder's mindset, with enthusiasm for developing scalable systems, improving workflows, and turning successful campaigns into repeatable growth initiatives. Comfortable taking ownership, making data-informed decisions, and adapting strategy as business needs and channel performance evolve. Must be legally authorized to work in the United States without requiring current or future visa sponsorship. Benefits: Annual base salary range of $144,000–$186,000, depending on experience, qualifications, skills, and geographic location. Competitive benefits package. Medical, dental, and vision insurance. Paid time off. Equity opportunities. Remote work opportunity.