Senior Manager, Engineering - Martech

Accountabilities: Define the target Martech architecture and lead the consolidation roadmap, determining which platforms to retain, replace, or retire and establishing a clear implementation sequence. Serve as the primary point of contact between Marketing and Engineering, translating marketing priorities into actionable technical requirements and explaining engineering decisions and trade-offs in business terms. Administer the Martech ecosystem, including Segment, Customer.io, PostHog, Amplitude, Optimizely, Marketo, and the consent management platform. Manage platform administration activities, including user access and roles, workspace and project configuration, API keys, integrations, single sign-on (SSO), configuration changes, and audit trails. Own Segment as the central customer event platform, maintaining tracking plans, event schemas, data quality, and reliable routing to downstream tools and Databricks. Lead Customer.io and Marketo strategy, consolidating overlapping customer journeys, audiences, and integrations while migrating away from duplicate tools where appropriate. Rationalize analytics and experimentation platforms, defining clear responsibilities for PostHog, Amplitude, and Optimizely and aligning event definitions and customer identity across systems. Oversee cookie and consent management end to end, including consent banners, tag governance, consent and Do Not Contact (DNC) events, and compliance with CCPA/CPRA, TCPA, and applicable state privacy laws. Establish consistent customer identity across Martech platforms so that customer records are accurately unified rather than fragmented across multiple systems. Collaborate with engineering managers and their teams to plan, prioritize, and deliver Martech initiatives, maintaining high technical standards through design and code reviews. Monitor and optimize Martech vendor expenditure, managing licenses, vendor relationships, and contract renewals. Implement monitoring and alerting to identify operational issues such as dropped events, broken data synchronization, and consent mismatches before they affect business operations. Requirements: 8+ years of experience in software engineering or Martech engineering, with a proven ability to lead complex technical initiatives across teams without direct reporting authority. Experience working closely with marketing teams and the ability to communicate effectively across both marketing and engineering disciplines. Hands-on administration experience with Martech platforms, including user and role management, SSO, integrations, and access controls. Practical experience with a customer data platform such as Segment, including tracking plans, identity resolution, event management, and downstream destinations. Experience operating marketing automation and messaging platforms such as Customer.io, Marketo, Braze, or Iterable. Familiarity with product analytics and experimentation platforms, including PostHog, Amplitude, and Optimizely. Working knowledge of cookie and consent management solutions such as OneTrust, Ketch, or Osano, as well as privacy regulations including CCPA/CPRA, TCPA, and GDPR. Demonstrated success consolidating or migrating technology platforms while minimizing disruption to business operations. Strong system design capabilities, particularly across APIs, event-driven integrations, and cloud platforms; AWS experience is preferred. Excellent written communication skills and the ability to collaborate with engineers, marketers, product managers, and legal professionals. Nice to have: Experience in healthcare, senior care, or another regulated consumer-facing industry. Nice to have: Experience integrating Martech data into data warehouses or lakehouses such as Databricks or Snowflake. Nice to have: Familiarity with server-side tagging and first-party data collection. Benefits: Annual base compensation range of $173,000–$205,000 USD. Additional bonus opportunity. Full-time, fully remote position within the United States. Opportunity to influence and modernize a broad Martech ecosystem through cross-functional technical leadership. Work on meaningful technology initiatives involving customer data, marketing engagement, analytics, experimentation, and privacy governance.