Senior Manager, Audience GTM

Accountabilities: Own go-to-market strategy: Develop and continuously refine go-to-market plans for property care and pest control software solutions, aligning positioning, target audiences, product launches, and expansion opportunities across Marketing, Sales, and Product. Lead product marketing and launches: Partner with Product Management to translate roadmap priorities into clear positioning, launch strategies, execution plans, timelines, ownership, and measurable outcomes. Drive full-funnel demand generation: Build and manage demand generation strategies spanning awareness, lead acquisition, opportunity creation, and pipeline acceleration, ensuring programs support revenue targets. Manage pipeline planning and budgets: Establish pipeline targets, allocate demand generation budgets, forecast performance, and monitor results to identify opportunities for optimization. Strengthen inbound pipeline generation: Develop campaigns, content, offers, and nurture programs that increase qualified inbound leads and improve conversion rates throughout the funnel. Optimize marketing channels: Collaborate with paid media, content, email, SEO/GEO, website, and social teams to prioritize programs, improve lead quality, and maximize pipeline efficiency. Improve lead conversion: Work with Revenue Operations to refine lead scoring, routing, service-level agreements, attribution, and funnel processes that help convert inbound demand into sales opportunities. Partner across commercial teams: Collaborate closely with Sales leadership to improve pipeline coverage, incorporate lead quality feedback, and strengthen alignment between marketing campaigns and closed business. Monitor and communicate performance: Track funnel health, including lead volume, conversion rates, pipeline velocity, and attribution, making timely adjustments and regularly presenting performance insights to senior leadership. Lead through influence: Align cross-functional stakeholders around priorities, resolve execution challenges, and establish effective collaboration across channel teams, Product, Sales, and Revenue Operations. Requirements Relevant professional experience: 3–5 years of experience in demand generation, growth marketing, or go-to-market roles, ideally within B2B SaaS, with demonstrated ownership of full-funnel strategy and pipeline targets. Demand generation expertise: Proven ability to build, scale, and optimize inbound pipeline programs that deliver measurable results against pipeline or revenue goals. Go-to-market leadership: Experience developing go-to-market strategies, product positioning, and launch plans in close partnership with Sales and Product teams. Cross-functional collaboration: Strong ability to influence stakeholders and coordinate execution across multiple teams, including when you do not have direct managerial authority. Analytical and strategic thinking: Solid understanding of funnel metrics, marketing attribution, forecasting, and performance measurement, with the ability to build and defend data-driven pipeline plans. Communication and executive presence: Excellent communication skills, with the confidence to present results, explain recommendations, and influence decisions with senior leadership. Leadership capabilities: Experience managing or mentoring team members, or leading cross-functional project teams, is an advantage. Industry knowledge: Experience working with recurring-revenue businesses in home or field services, particularly pest control, lawn care, pool and spa, or similar industries, is highly desirable. Technology familiarity: Knowledge of vertical SaaS platforms or field service management software is a plus. Adaptability and growth mindset: A proactive, collaborative approach, comfort working in a dynamic environment, and a willingness to challenge conventional approaches while continuously improving processes and outcomes. Benefits Competitive compensation: Annual base salary of $147,600–$221,400 USD for Zone 1 locations, including California, Connecticut, Washington, D.C., Maryland, Massachusetts, New Jersey, New York, Virginia, and Washington State; or $137,900–$206,900 USD for other U.S. locations. Additional compensation: Annual bonus and equity opportunities as part of the total compensation package. Remote work: U.S.-remote working arrangement offering flexibility and opportunities for autonomous work. Comprehensive healthcare: Company-paid medical, dental, and vision coverage, with options covering 100% of employee premiums and 90% of dependent premiums. Retirement and financial wellness: 401(k) matching, flexible spending accounts (FSA), health savings accounts (HSA), and financial planning resources. Family and parental support: Parental leave, maternity support, breast milk shipping services, and up to $20,000 in fertility treatments, surrogacy, and adoption reimbursement. Health and wellness resources: Access to telehealth services, including One Medical memberships, along with pet insurance and legal advisory services. Work-life balance: Flexible paid time off and a supportive approach to employee well-being. Professional development: Comprehensive onboarding, leadership training, learning and development opportunities, and career growth programs. Recognition and community: Peer recognition through Bonusly, peer-nominated awards, and opportunities to participate in collaborative company-wide programs.