Senior Lifecycle Marketing Manager

Accountabilities: Develop and oversee lifecycle marketing strategies across the company's product portfolio, using channels such as in-app notifications, banners, push notifications, and full-screen modals. Define channel strategies, messaging, and communication journeys that support user education, onboarding, activation, engagement, and retention. Manage lifecycle campaigns end to end, from strategic planning and creative briefing to audience targeting, campaign implementation, quality assurance, and performance analysis. Build and maintain an experimentation roadmap across lifecycle channels, continuously testing messaging, content, timing, and audience segments to identify effective approaches. Use customer data and behavioral insights to personalize communications and improve the user experience at key points in the lifecycle. Measure campaign performance, interpret results, and translate findings into actionable recommendations that improve engagement and business outcomes. Coordinate multiple campaigns and experiments simultaneously, ensuring projects progress efficiently from planning through launch and evaluation. Collaborate with cross-functional stakeholders to align lifecycle initiatives with broader product and growth objectives. Requirements: 4–8 years of experience in lifecycle marketing , with a demonstrated track record of developing and optimizing campaigns across the user journey. Experience building lifecycle programs and user journeys from the ground up and managing them independently across large user bases. Strong customer-data analysis skills, with the ability to turn behavioral insights into effective segmentation, personalization, and campaign strategies. Extensive experimentation experience, including A/B testing, hypothesis development, performance measurement, and continuous optimization. Practical experience using customer engagement platforms (CEPs), such as Braze , to build, execute, and manage lifecycle campaigns. Familiarity with marketing analytics and data tools such as Segment, Mixpanel, and Preset . Excellent project management skills, with the ability to coordinate multiple experiments and campaigns at different stages of development. Strong written and verbal communication skills, including the ability to explain complex concepts clearly to diverse audiences. A self-directed, data-driven, results-oriented approach, with a strong focus on customer needs and measurable impact. Comfort working in a fast-paced, evolving, remote-friendly environment with changing priorities. Experience in Web3 or decentralized technologies is an advantage, but not essential. Candidates who do not meet every listed requirement are encouraged to apply if they can demonstrate relevant transferable skills and a willingness to contribute new perspectives. Benefits: Competitive compensation: Salary for candidates based in Canada will be determined during the interview process based on location, experience, and skills. The original posting does not specify a Canadian salary range. US salary reference only: The advertised range for US-based candidates is USD $115,000–$162,000 , excluding bonuses, equity, and other benefits. This range does not apply directly to Canadian candidates. Remote-first work environment: Opportunity to collaborate with a globally distributed team. Innovative industry: Work on digital products and lifecycle experiences within the evolving Web3 and decentralized technology ecosystem. Inclusive culture: A commitment to diversity, equal opportunity, and welcoming people with a wide range of backgrounds, skills, and perspectives. Growth and ownership: Opportunities to build lifecycle programs, lead experimentation, and influence marketing strategy across multiple products.